Founding Growth

Lance•San Francisco, CA

3d•$100,000 - $140,000•Onsite

About The Position

Lance is hiring a Founding Growth team member to build the company’s market presence and tell its story. The role owns the go-to-market playbook for the founders’ social presence, new features, and product launches, while developing messaging that differentiates Lance in hospitality and AI. The person in this role will create content directly, including filming and editing video, and bring in videographers or creative partners when appropriate. Working closely with GTM, Product, and Engineering, the Founding Growth hire will learn about upcoming products and turn them into sales-enablement materials such as pitch decks, demos, case studies, and objection-handling guides. The role also involves speaking with hotel operators, researching competitors, identifying market opportunities, and sharing insights with marketing and product teams. The hire will drive content across the website, email, and outbound channels to generate pipeline and measure performance.

Requirements

Experience in Marketing, Growth, Content, or related roles in B2B SaaS or AI companies.
Ability to translate technical products, such as AI, automation, or software platforms, into clear business value.
Track record of executing successful marketing campaigns, go-to-market strategies, and product launches.
Excellent written and verbal communication skills, including experience creating sales and marketing collateral.
Analytical mindset and experience with market research, customer insights, and performance tracking.
Ability to collaborate cross-functionally with Product, Engineering, Sales, and Operations teams.
Strong ownership mentality and comfort working in a fast-paced startup environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Ability to work 996 in person in San Francisco.

Nice To Haves

Familiarity with hospitality, travel technology, or vertical SaaS.

Responsibilities

Build and run the go-to-market playbook for founders’ social presence, new features, and product launches.
Develop clear messaging that differentiates Lance in hospitality and AI.
Create content, including filming and editing videos, and engage videographers or creative partners when needed.
Collaborate with GTM, Product, and Engineering to understand upcoming products and initiatives.
Create sales-enablement materials, including pitch decks, demos, case studies, and objection-handling guides.
Speak with hotel operators, research competitors, identify market opportunities, and relay insights to marketing and product teams.
Drive content across the website, email, and outbound channels to generate pipeline.
Measure marketing performance and improve what is working.