Founding Growth Lead

Unusual Ventures•New York, NY

13d•Hybrid

About The Position

GovSignals is seeking a Founding GTM Lead to establish and scale its growth function. This role involves working closely with the founding team to develop an AI-native Go-To-Market (GTM) engine, encompassing messaging, campaigns, and operational infrastructure. The ideal candidate is an AI-native marketer who prefers building systems using AI tooling and automation rather than relying on traditional methods or agencies. The position requires a hands-on approach to creating efficient, compounding GTM processes, moving beyond the current word-of-mouth and in-person engagement growth model.

Requirements

3+ years in marketing, growth, or GTM, preferably at early-stage or high-growth startups where diverse responsibilities were common.
Direct experience working with federal agencies, government contractors, or organizations supporting the federal government.
Proven ability as an AI-native workflow builder, using AI tooling daily and shipping real automations across multiple platforms.
Proficiency in using LLMs for enrichment, personalization, classification, and writing.
Familiarity with APIs and automation tools (even without writing production code).
Experience designing and scaling marketing systems from scratch, including automation, attribution, and integrations.
Ability to translate technical product details into customer-facing narratives that drive conversion.
Comfort working across various platforms including automation builders, CRMs, Notion, and sales pitches.

Nice To Haves

Experience building agentic outbound or AI-driven content operations in a previous role.
Background in growth marketing, product marketing, or demand generation.
Experience marketing AI/ML, developer tools, or SaaS products.
Familiarity with GovTech, compliance, or federal contracting ecosystems.
Background in government contracting, the military, or the intelligence community.

Responsibilities

Build the AI-powered GTM engine, including enrichment pipelines, LLM-driven personalization, and agentic outbound using tools like Clay, n8n, Zapier, Make, Apollo, Instantly/Smartlead, Lindy, Gumloop, and custom GPTs/LLM APIs.
Run high-velocity growth experiments on messaging, channels, and Ideal Customer Profiles (ICPs), focusing on daily execution, weekly measurement, and data-driven decision-making.
Translate complex technical AI concepts into clear, compelling narratives for decks, demos, one-pagers, case studies, and landing pages.
Design and execute end-to-end campaigns, including email sequences, paid/social media, webinars, conference activations, and Account-Based Marketing (ABM) plays targeting federal primes, Fortune 500 contractors, and government agencies.
Own key performance metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and funnel conversion rates, building dashboards and refining strategy based on data.
Collaborate with product, sales, and deployment teams to ensure GTM programs align with ICPs, sales workflows, and product offerings.