Founding Designer

Best Friend Finance • San Francisco, CA

4d • Remote

About The Position

Our purpose is to increase economic opportunity and make better money. UGLYCASH is the financial home for people earning on the internet: creators, freelancers, remote workers, and entrepreneurs whose banks weren’t built for how they earn. Starting in Latin America, we’ve reached $5M+ in revenue run rate and 32,000+ monthly active customers in 22 months. Reserve is building better money, including the money UGLYCASH customers already hold and use. Together, we’re rethinking both the financial experience and the money behind it. The role We’re looking for a founding designer with the taste and range to lead brand. You’ll work directly with the founders, engineers, and one other designer across UGLYCASH and Reserve. We’re lean. This is a role for someone who wants to make decisions and do the work, not build a team before getting started. Product design is the core of the role. You’ll help decide what’s worth building, turn complex financial ideas into simple experiences, and own the details from early flows and prototypes to polished interfaces, implementation, and iteration. Your ownership also extends to brand: evolving our visual identities, design systems, and how both projects show up in the world. We see product and brand as one experience, not separate disciplines.

Requirements

• A product thinker who ships.
• Understands the customer, questions the brief, and helps shape the solution.
• Portfolio showcasing real products and the decisions behind them.
• Strong taste and craft in interactions, typography, and details.
• Ability to create easy-to-use designs that are not generic.
• Resourceful and independent, able to prioritize and deliver with little support.
• Proficient in using AI to accelerate exploration, prototyping, and execution.
• Curiosity about how AI can change user experiences.

Responsibilities

• Lead brand identity and visual design for UGLYCASH and Reserve.
• Collaborate directly with founders, engineers, and other designers.
• Make decisions about product direction and features.
• Translate complex financial concepts into simple, user-friendly experiences.
• Own the design process from early flows and prototypes to polished interfaces.
• Oversee implementation and iteration of designs.
• Develop and maintain design systems.
• Evolve visual identities and ensure cohesive brand presentation.
• Integrate product and brand experiences.

Benefits

• $15,000–$20,000/month
• Equity
• Token incentives
• Health benefits
• Direct founder access
• Influence over product development and company direction

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed