Foodservice Equipment Sales Executive

TriMark•Dallas, TX

1d•Remote

About The Position

The Foodservice Equipment Sales Executive drives revenue growth by identifying, pursuing, and closing sales opportunities in the foodservice industry. This commission-eligible position is remote in the Dallas/Fort Worth, Texas area and reports to the Director - Contract Sales. The role requires knowledge of foodservice equipment, kitchen layouts, and restaurant operations, along with the ability to consult with clients and provide tailored solutions. The salesperson builds and maintains client relationships, conducts product demonstrations, and manages the sales process from initial contact through post-sale follow-up. The position focuses on developing new business in foodservice market segments such as new openings, renovations, and expansions. The Executive assesses client needs, advises on equipment selection and functionality, conducts on-site visits, and uses market research, networking, and targeted outreach to find opportunities. The role also includes maintaining an organized sales pipeline, tracking performance metrics, and using technology to manage leads and client interactions.

Requirements

Strong understanding of the foodservice industry, including restaurant operations, kitchen layouts, and equipment functionality.
Knowledge of foodservice equipment features, benefits, and technical specifications.
Demonstrated ability to identify, qualify, and close sales, including strong negotiation, persuasion, and closing skills.
Demonstrated success achieving and exceeding sales targets, preferably in the foodservice or a related industry.
Exceptional prospecting and hunting skills, with the ability to build rapport and long-term client relationships.
Ability to read and interpret blueprints and understand technical specifications and installation requirements.
Working knowledge of AutoQuotes.
Strong verbal and written communication skills, including the ability to explain complex ideas clearly.
Ability to understand and meet client needs and ensure high levels of satisfaction.
Ability to prioritize tasks, manage sales pipelines, and meet deadlines in a fast-paced environment.
Flexibility to adapt to changing priorities and market conditions.
Ability to collaborate with internal teams.
Bachelor's degree in Business, Marketing, or a related field, or equivalent military or practical experience.
Ability to successfully pass a background check after offer acceptance.

Responsibilities

Build and maintain relationships with existing and prospective clients.
Conduct needs assessments and provide tailored equipment, layout, and functionality recommendations.
Provide customer service from initial contact through post-sale follow-up.
Identify and pursue sales opportunities in foodservice segments such as new openings, renovations, and expansions.
Build relationships with chefs, restaurant owners, and hospitality operators.
Develop targeted cold-calling and email campaigns.
Visit prospective clients on-site to assess needs and offer personalized solutions.
Find new business opportunities through market research and networking.
Maintain an organized, up-to-date sales pipeline.
Track and report sales metrics and provide regular updates to management.
Use technology tools to manage leads, opportunities, and client interactions.
Conduct product demonstrations and manage the sales process.