Firearms Sales Lead

Frontier Justice TU LLC•Jenks, OK

About The Position

The Firearms Sales Lead helps drive sales performance, provide outstanding client service, and maintain daily operational excellence in the firearms department. The role guides clients through firearm purchases and ensures compliance with firearms laws and regulations. It requires strong firearms knowledge or the ability and willingness to be trained, along with understanding of ATF Form 4473 procedures and applicable federal and state laws. As a senior member of the sales-floor team, the Firearms Sales Lead provides shift-based operational oversight when the General Manager and Assistant Store Manager are absent. This includes directing, coordinating, and supporting Firearms and Retail Sales Associates, Firearms Instructors, and Range Safety Officers. The position also supports department operations, sales goals, inventory accuracy, safety practices, and client relationships.

Requirements

High school diploma or equivalent.
At least 21 years of age.
Comfort working around firearms and a strong commitment to enforcing safety practices.
Excellent interpersonal and communication skills.
Ability to remain composed and courteous in a high-traffic, high-responsibility environment.
Ability to regularly lift up to 35 pounds individually or perform a team lift for heavier items.
Ability to stand for extended periods on hard concrete floors.
Willingness to work non-traditional hours, including evenings, weekends, and holidays.
Ability to stand for extended periods and move between sales-floor and range areas.
Demonstrated ability to lead by example and influence team performance.
Strong firearms knowledge, including ammunition, accessories, and related products, or ability and willingness to be trained.
Understanding of ATF and NFA processes, documentation, and compliance.
Proficiency with Microsoft Office, POS systems, and retail technology platforms.
Strong communication, problem-solving, and interpersonal skills.
Energetic, dependable, and results-driven approach in a fast-paced environment.

Nice To Haves

College degree or college coursework.
Prior experience in retail, customer service, or firearms sales.
Familiarity with federal and state firearm laws and regulations.
Experience with Form 4473 and firearms compliance procedures.
Knowledge of firearms, ammunition, and range operations.
Previous Range Safety Officer certification or experience.

Responsibilities

Coordinate daily firearms retail-floor activities to support client service standards and sales performance.
Build client relationships through product knowledge, rapport, and personalized service.
Drive individual sales performance and contribute to departmental revenue goals.
Guide, support, and coach sales associates in real time.
Identify opportunities to cross-sell and upsell firearms, accessories, memberships, and range services.
Educate clients on product features, benefits, and safe handling practices.
Stay informed about new products, market developments, and industry best practices.
Assist with complex client issues and escalate concerns to management as appropriate.
Support daily department operations, maintaining cleanliness, consistency, and readiness across the sales floor and firearms counters.
Follow opening and closing procedures.
Process transactions accurately and maintain complete, organized records in POS and database systems.
Monitor inventory accuracy, report discrepancies, and support loss prevention efforts.
Support special events, educational classes, and promotions.
Participate in product training and skill development.
Communicate inventory, client, and operational updates to store leadership.
Maintain knowledge of ATF regulations, Form 4473 procedures, and state and federal laws governing firearm and NFA item transactions.
Verify client documentation and ensure forms are completed accurately and in compliance with ATF and company requirements.
Adhere to and enforce company policies, range safety procedures, and loss prevention standards.
Observe and promote safe behavior on the sales floor and shooting range.
Immediately escalate safety, compliance, or legal concerns to management.
Ensure storage, transfer, and documentation processes meet company standards for integrity and legal accuracy.
Foster a respectful, collaborative, team-oriented culture.
Build and maintain professional relationships with clients, vendors, and community partners.
Work with departments including Range Operations and Training to provide a seamless client experience.
De-escalate difficult situations with tact, discretion, and empathy.
Represent Frontier Justice's core values of Faith, Family, and Freedom.
Stay current on product knowledge and market trends, and prioritize customer service over tasks.