Fire & Life Safety Marketing Specialist
About The Position
The Fire & Life Safety Marketing Specialist promotes fire protection and life safety solutions, including fire alarms, sprinkler systems, emergency lighting, and related services. The role develops targeted marketing strategies, educates stakeholders, and engages with architects, engineers, specifiers, authorities having jurisdiction (AHJs), and end users. It requires an understanding of fire safety codes, building regulations, and technical systems. The position develops and manages campaigns, content, and promotional materials; builds client relationships; and communicates the benefits of fire and life safety systems through digital, print, and in-person channels. The specialist explains and demonstrates system functionality, stays current on applicable codes and technologies, and monitors campaign performance to improve outreach and return on investment. This is a full-time position based in a professional, business-casual office environment, with travel involved.
Requirements
- Strong communication and interpersonal skills.
- Proven experience in marketing, sales, or business development.
- Knowledge of fire safety systems and relevant codes, such as NFPA and IBC.
- Technical aptitude to understand and explain complex systems.
- Analytical and problem-solving skills.
- Project management capabilities.
- Bachelor’s degree in Marketing, Fire Science, Engineering, or a related field.
Nice To Haves
- Industry certifications such as NICET, NFPA, or manufacturer-specific training.
Responsibilities
- Create and manage marketing campaigns, content, and promotional materials tailored to industry professionals and decision-makers.
- Build and maintain client relationships to understand safety needs and provide effective solutions.
- Promote the value and benefits of fire and life safety systems through digital, print, and in-person channels.
- Explain and demonstrate fire protection systems, including alarms, sprinklers, and emergency lighting.
- Stay current with fire safety codes, including NFPA, building regulations, and emerging life safety technologies.
- Monitor campaign performance, analyze data, and adjust strategies to improve outreach and ROI.
Benefits
- Medical, dental, and vision benefits following 30 days of employment.
- Company-paid life insurance.
- Long-term disability insurance.
- Optional supplemental benefits.
- Paid PTO during the first year of employment.
- Seven paid holidays.
- 401(k) plan with safe harbor match.
- 401(k) Roth plan with safe harbor match.
- Referral program.
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What This Job Offers
Job Type
Full-time
