Field Sales Trainer

Modernize Home Services

4d•$75,000 - $90,000•Remote

About The Position

The Field Sales Trainer helps GTR client sales teams make referrals a consistent part of their sales process. The role delivers onsite and virtual training, coaches client managers, follows up on adoption, and maintains and improves GTR training materials. The focus is on helping customer sales teams consistently use GTR and enabling managers to sustain the behavior through accountability. The role primarily supports enterprise customers across multiple brands, locations, sales teams, and leadership levels, including customer launches, regional rollouts, manager coaching, refresher training, and adoption initiatives. It may also support select premium SMB customers according to business needs and service commitments. Enterprise engagements generally take priority when scheduling training and travel. The role does not own customer relationships, account strategy, retention, technical support, or routine account management; those remain with Customer Success. The Field Sales Trainer is accountable for training delivery, field coaching, manager enablement, adoption support, and training-related follow-through. Reporting to the Platform Adoption and Enablement Manager, the trainer aligns training priorities, field coaching, adoption goals, and content development with GTR’s broader enablement strategy. The position requires travel of approximately two weeks per month. The expected annual salary range is $75,000 to $90,000, with eligibility for a performance bonus or commission, restricted stock units, and the company’s standard employee benefits programs.

Requirements

At least 4 years of experience as a sales manager or team lead with direct responsibility for coaching salespeople and holding teams accountable.
Demonstrated success introducing new processes and sustaining changes in sales behavior.
Strong understanding of how to balance new initiatives with the daily demands of selling and managing a sales team.
Ability to build credibility with frontline representatives, local managers, and senior sales leaders.
Strong facilitation and coaching skills, including leading practice exercises, handling resistance, and adapting to different audiences.
Ability to influence client teams without direct management authority.
Comfort using customer performance metrics and internal benchmarks to identify gaps, guide coaching, and measure improvement.
Experience creating or improving training presentations and supporting resources.
Strong organization, preparation, and follow-through across multiple customer engagements.
Availability to travel approximately two weeks per month, potentially in separate trips or consecutive weeks depending on customer needs.

Nice To Haves

Experience in home improvement, home services, or in-home sales.
Experience supporting multiple locations or working within a large sales organization.
Demonstrated sales leadership and coaching results; these are valued more than formal corporate training credentials.

Responsibilities

Deliver engaging onsite and virtual training for client sales representatives and managers.
Teach representatives how to introduce the referral program naturally, enroll customers as advocates, and encourage continued participation.
Use role-playing, objection handling, demonstrations, and practical exercises to build confidence and consistency.
Adapt training to each customer’s sales process, organizational structure, and adoption level.
Identify whether participation challenges arise from knowledge gaps, competing priorities, workflow friction, or limited leadership support.
Help salespeople incorporate referral activities into their existing routines.
Conduct sales representative ride-alongs when necessary to understand the in-home sales experience.
Set training objectives, expectations, and follow-up responsibilities with client leadership.
Help managers reinforce referral behaviors through existing sales meetings, coaching routines, and accountability practices.
Coordinate customer training plans, coaching priorities, and adoption initiatives with the Platform Adoption and Enablement Manager and GTR’s Operations and Customer Success teams.
Review participation data before and after training to assess progress and identify areas needing further support.
Document findings, agreed actions, and follow-up needs.
Provide continued coaching after onsite visits to help teams sustain new habits.
Share field feedback with GTR to improve training, implementation practices, and the product experience.
Maintain and improve GTR training decks, facilitator guides, role-playing exercises, and manager coaching resources.
Maintain core materials and tailor presentations for enterprise brands, regional teams, and eligible premium SMB customers.
Keep training content accurate and current as product features, workflows, and recommended practices evolve.
Coordinate content updates with GTR’s Product, Operations, and Customer Success teams.
Incorporate common objections, field feedback, and effective customer examples into future training.
Maintain organized, current versions of materials so GTR teams use consistent content.
Build and maintain a deep working knowledge of GTR’s app, dashboard, and customer workflows.
Translate software features into practical steps for home improvement salespeople with varying levels of technology experience.
Demonstrate GTR’s technology during live training and help users practice common tasks.
Troubleshoot basic user issues and coordinate with technical support when additional assistance is needed.
Help salespeople who resist or struggle with technology through patient, persistent, practical coaching.
Learn new features and incorporate them into training.
Maintain accurate records of customer training, coaching activities, observations, commitments, and follow-up actions in GTR’s designated systems.