Field Sales Professional- East Bay California

Varsity Brands•Oakland, CA
•Hybrid

About The Position

BSN SPORTS, a Varsity Brands company, is hiring a full-time Field Sales Professional for the East Bay California territory. The role is hybrid, combining a home office with field work at schools, in communities, and at events. The employee must currently reside in or near the territory and spend at least 2–5 days per week in the territory managing local client relationships and sales opportunities. Travel is primarily local to schools and organizations, with some out-of-area and overnight travel possible. Hours vary according to customer needs, and evenings and weekends may be required. The Field Sales Professional optimizes the full sales cycle in an assigned territory while servicing customers. The role represents Varsity Brands and is expected to uphold its core values and high ethical standards. It focuses on consultative service to coaches and administrators, growing sales, developing new business, and building customer relationships. The base draw range is $70,000–$80,000 annually, with the possibility of additional performance-based incentives. Compensation varies based on factors including education, experience, qualifications, location, internal equity, and market alignment. The position requires a distraction-free home office and regular sitting, standing, bending, lifting, and driving. The employee must maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.

Requirements

  • Demonstrated ability to work independently and manage tasks, projects, and responsibilities with self-direction.
  • Strong problem-solving, organizational, and multitasking skills.
  • Excellent verbal and written communication skills.
  • Strong prioritization and time-management skills.
  • Intermediate proficiency in Microsoft Word, Excel, PowerPoint, and CRM tools.
  • Ability to maintain a distraction-free home office.
  • At least 3 years of B2B outside sales experience, preferably in sporting goods, or a coaching/sports-related background.
  • Associate degree or equivalent work experience.
  • Reliable vehicle, valid driver’s license, auto insurance, and satisfactory driving record; these must be maintained.
  • Must currently reside in or near the East Bay California territory.

Nice To Haves

  • Bachelor’s degree preferred.
  • B2B outside sales experience in sporting goods preferred.

Responsibilities

  • Provide consultative customer service to coaches across an assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads through cold-calling and lead-generation campaigns.
  • Use the company CRM for prospecting, account management, and activity tracking.
  • Grow sales within existing accounts by serving all sports at all levels.
  • Use data-driven business intelligence to identify prospect trends and sales opportunities.
  • Manage an assigned account list and travel within the territory.
  • Represent Varsity Brands by demonstrating company core values and high ethical standards.

Benefits

  • Comprehensive health care benefits
  • HSA employer contribution and FSA opportunities
  • Wellbeing program
  • 401(k) plan with company matching
  • Company-paid life insurance, AD&D, and short-term disability
  • Generous My Time Off and paid holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • Access to financial coaching and a member-owned credit union
  • St. Jude partnership and volunteer opportunities
  • Employee discounts on personal apparel and equipment
  • Unlimited commission potential from day one
  • Comprehensive sales training program
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