Field Sales Professional - Metro ATL

Varsity Brands•Atlanta, GA

8d•Hybrid

About The Position

BSN SPORTS, a Varsity Brands company, is hiring a full-time Field Sales Professional for the Metro Atlanta territory. This hybrid, home-office and field-based role serves schools, club/select and travel programs, youth leagues, YMCA organizations, and other community athletic programs. The employee must live in or near the territory and travel locally 2–5 or more days per week to manage client relationships and sales opportunities. Some out-of-area and overnight travel may be expected. Work hours vary according to customer needs, and evenings and weekends may be required. The Field Sales Professional is a consultative partner who manages the full sales cycle, from prospecting and lead generation through account management and post-sale service. The position focuses on meeting revenue and growth targets, expanding sales across multiple sports within existing accounts, building new business, and making athletic-program operations easier for coaches and administrators. CRM tools, data insights, and territory planning support prospecting, account management, and sales activity. The role operates across a home office, schools, community locations, and events. The base draw is $60,000–$70,000 annually, with the possibility of additional performance-based incentives. The base salary may vary based on education, experience, qualifications, location, internal equity, and market alignment. The role includes a comprehensive sales training program and unlimited commission potential from day one. The company describes its purpose as saving coaches and administrators time so they can have more time to impact young lives.

Requirements

At least 3 years of B2B outside sales experience, preferably in sporting goods, or a coaching/sports-related background.
Associate degree or equivalent work experience; a bachelor's degree is preferred.
Excellent verbal and written communication skills.
Strong problem-solving, organizational, multitasking, prioritization, and time-management skills.
Ability to work independently and manage tasks and responsibilities with self-direction.
Intermediate proficiency in Microsoft Word, Excel, PowerPoint, and CRM systems.
Ability to maintain a distraction-free home-office environment.
Must have and maintain a reliable vehicle, valid driver's license, auto insurance, and a satisfactory driving record.
Must reside in or near the Metro Atlanta territory and be able to travel locally 2–5 or more days per week.

Nice To Haves

Bachelor's degree.
B2B outside sales experience in sporting goods.
Coaching or other sports-related background.

Responsibilities

Provide consultative customer service to coaches across the assigned territory and help simplify their work.
Generate revenue and meet sales and growth targets.
Develop and qualify leads through cold calling and lead-generation campaigns.
Use the company CRM for prospecting, account management, and activity tracking.
Grow sales within existing accounts by selling across sports and levels.
Use data-driven business intelligence to identify prospect trends and sales opportunities.
Manage an account list and travel to customer locations within the assigned territory.
Build relationships with schools, athletic programs, and community organizations, and provide post-sale support.