Field Sales Professional - Metro ATL

Varsity Brands•Atlanta, GA

9d•$60,000 - $70,000•Hybrid

About The Position

BSN SPORTS, a Varsity Brands company, is hiring a Field Sales Professional to serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs in the Metro Atlanta territory. The role manages full-cycle sales execution, including prospecting, lead generation, account management, and post-sale service, with an emphasis on making operations easier for coaches and program leaders. The position develops new business and grows existing accounts by using CRM tools, data insights, and territory planning to find sales opportunities and increase multi-sport participation. It involves regular in-person engagement and travel within the territory, along with local account management and customer support. The job is full-time and hybrid, combining a home office with field work at schools, community locations, and events. The employee must live in or near the territory and travel there two to five or more days per week. Hours vary with customer needs; evenings and weekends may be required, and some out-of-area or overnight travel may occur. The base draw range is $60,000–$70,000 annually, with the possibility of additional performance-based incentives. The role also offers unlimited commission potential from day one, a comprehensive sales training program, and a range of company benefits for eligible employees.

Requirements

At least 3 years of business-to-business outside sales experience, preferably in sporting goods, or a coaching/sports-related background.
Associate’s degree or equivalent work experience.
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.
Demonstrated self-direction and autonomy in managing tasks and responsibilities.
Strong problem-solving, organizational, and multitasking skills.
Excellent verbal and written communication skills.
Strong prioritization and time-management skills.
Intermediate proficiency in Microsoft Word, Excel, PowerPoint, and CRM.
Ability to cultivate a distraction-free in-home office environment.
Must currently reside in or near the territory full-time.

Nice To Haves

Bachelor’s degree preferred.
Business-to-business outside sales experience in sporting goods preferred.

Responsibilities

Provide consultative customer service to coaches throughout the assigned territory.
Generate revenue and meet sales and growth targets.
Develop and qualify leads through cold-calling and lead-generation campaigns.
Use company CRM functions for prospecting, account management, and activity tracking.
Grow sales within existing accounts by serving all sports at all levels.
Use data-driven business intelligence to identify prospect trends and opportunities.
Manage an account list and travel within the assigned territory.
Build and maintain relationships with schools and community-based athletic programs.
Deliver post-sale service and support to coaches and program leaders.