Field Sales Professional- Northwest Michigan

Varsity Brands•Traverse City, MI

1d•Hybrid

About The Position

BSN SPORTS, a Varsity Brands company, is seeking a Field Sales Professional to optimize the full sales cycle and service customers in an assigned territory in Northwest Michigan. The role represents Varsity Brands and requires demonstrating its core values and the highest ethical standards in business activities. It operates in a hybrid environment, working between a home office and field locations such as schools, communities, and events. The employee must reside full-time in or near the territory to manage local customer relationships and sales opportunities. Travel is primarily local, generally 2–5 or more days per week, with occasional out-of-area or overnight travel possible. Hours vary based on customer needs, and evenings and weekends may be required.

Requirements

At least 3 years of business-to-business outside sales experience, preferably in sporting goods, or a coaching/sports-related background.
Associate degree or equivalent work experience.
Self-direction and autonomy in managing tasks, projects, and responsibilities.
Strong problem-solving, organizational, multitasking, prioritization, and time-management skills.
Excellent verbal and written communication skills.
Intermediate proficiency in Microsoft Word, Excel, PowerPoint, and CRM software.
Ability to maintain a distraction-free home office environment.
Reliable vehicle, valid driver’s license, auto insurance, and satisfactory driving record; must maintain these.
Must currently reside full-time in or near the Northwest Michigan territory.

Nice To Haves

Bachelor’s degree preferred.
Business-to-business outside sales experience in sporting goods preferred.

Responsibilities

Provide consultative customer service to coaches across the assigned territory.
Generate revenue and meet sales and growth targets.
Develop and qualify leads through cold-calling and lead-generation campaigns.
Use the company CRM for prospecting, account management, and activity tracking.
Grow existing accounts by selling across all sports and levels.
Use data-driven business intelligence to identify prospect trends and opportunities.
Manage an account list and travel within the assigned territory.
Represent Varsity Brands by demonstrating company values and ethical conduct.