Field Sales Professional- Southwest Michigan

Varsity Brands•Kalamazoo, MI
•Hybrid

About The Position

BSN SPORTS, a Varsity Brands company, is hiring a Field Sales Professional to manage and grow sales in an assigned Southwest Michigan territory while servicing local customers. This full-time hybrid position involves working from a home office and in schools, communities, and event environments, with at least 2–5 days per week in the territory. The employee must reside in or near the territory full-time to manage client relationships and sales opportunities. Travel is primarily local, with some out-of-area and overnight travel possible. Work hours may vary based on customer needs, and evenings and weekends may be required. The role is responsible for the full sales cycle and customer service in the territory. The Field Sales Professional represents Varsity Brands by upholding its core values and ethical standards. BSN SPORTS aims to save coaches and administrators time so they can focus on positively impacting young people.

Requirements

  • At least 3 years of business-to-business outside sales experience, preferably in sporting goods, or a coaching/sports-related background.
  • Associate degree or equivalent work experience.
  • Excellent problem-solving, organizational, and multitasking skills.
  • Excellent verbal and written communication skills.
  • Strong task prioritization and time-management skills.
  • Intermediate proficiency in Microsoft Word, Excel, PowerPoint, and CRM systems.
  • Ability to work independently and manage tasks, projects, and responsibilities with self-direction.
  • A distraction-free home office environment.
  • Must maintain a reliable vehicle, valid driver’s license, auto insurance, and satisfactory driving record.
  • Must reside in or near the Southwest Michigan territory full-time.

Nice To Haves

  • Bachelor’s degree preferred.
  • Business-to-business outside sales experience in sporting goods.

Responsibilities

  • Provide consultative customer service to coaches across the assigned territory and help make their work easier.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads through cold-calling and lead-generation campaigns.
  • Use the company CRM for prospecting, account management, and activity tracking.
  • Grow sales in existing accounts by selling across all sports and levels.
  • Use data-driven business intelligence to identify prospect trends and sales opportunities.
  • Manage the assigned account list and travel to customer locations within the territory.
  • Represent Varsity Brands and uphold its core values and ethical standards.

Benefits

  • Comprehensive health care benefits
  • HSA employer contribution and FSA opportunities
  • Wellbeing program
  • 401(k) plan with company matching
  • Company-paid life, AD&D, and short-term disability coverage
  • Generous My Time Off and paid holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • Access to financial coaching and a member-owned credit union
  • St. Jude partnership and volunteer opportunities
  • Employee discounts on personal apparel and equipment
  • Unlimited commission potential from day one
  • Comprehensive sales training program
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