About The Position

vly is a Berlin-based FoodTech startup developing plant-based milk alternatives, including products made from pea protein and yogurt made from fava bean protein. The Field Sales Manager:in is responsible for bringing vly products to grocery-store shelves in the Dresden/Leipzig region, primarily working with major retail partners such as Rewe and Edeka. The role independently manages and advises retail accounts, acquires new supermarkets, and supports their ongoing development. It also ensures full distribution and executes in-store promotions and campaigns. As a representative of vly, the role also involves attending trade fairs and events, sometimes outside Berlin, to build relationships and identify opportunities. The position is part of a collaborative Sales team at a startup with flat hierarchies.

Requirements

  • Experience managing retail partners in field sales at a food-retail company; familiarity with terms such as CHEP, NR, displays, and EAN.
  • Completed vocational training, a degree, or a trainee program, ideally related to Sales.
  • Enjoys challenges and negotiating.
  • Comfortable using numbers, Excel, and PowerPoint to make results visible.
  • Friendly, persistent sales ability and high energy.
  • Interest in innovative products and identification with a healthy lifestyle.
  • Excellent German and fluent English.
  • Comfortable working in a startup culture with flat hierarchies and many opportunities.

Nice To Haves

  • Education or training with a Sales focus.

Responsibilities

  • Independently manage major retail customers in the region, primarily Rewe and Edeka.
  • Acquire new supermarkets and advise and support them.
  • Ensure 100% distribution of vly products.
  • Implement campaigns and promotions in supermarket stores.
  • Represent vly at trade fairs and events, occasionally outside Berlin, and build business relationships.

Benefits

  • Purpose-driven work contributing to a healthier and more sustainable food system.
  • Collaborative, experienced, and motivated Sales team, with regular vly-Day events, team lunches, and offsite events.
  • Mac or Windows equipment and individual coaching opportunities.
  • Subsidy for the BVG or Deutschland-Ticket and a company vehicle.
  • Subsidy for an Urban Sports Club membership.
  • Access to FoodTech community events and networking opportunities.
  • Unlimited vly products.
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