Key Account Manager LEH - Germany

Huel

2d•Remote

About The Position

As Key Account Manager LEH, you will be responsible for Huel’s most important retail partnerships in Germany, with a clear priority on REWE, Kaufland, and Edeka. You will develop national accounts from initial listings into long-term partnerships and lead national negotiations. The role carries commercial responsibility for customer revenue, terms, margin, and profitability. You will grow distribution, introduce new products, and plan and negotiate promotions, secondary placements, leaflets, and retail media. You will use Nielsen and sell-out data to build arguments for buyers and category management, and coordinate with Field Sales, Sales Operations, and Supply Chain to bring central agreements into the market, from point-of-sale briefings to forecasting. You will receive close support from the Commercial Director and have short decision-making paths. The company provides onboarding on its products, data, and retail strategy, as well as support from Field Sales, Sales Operations, and Marketing to help implement agreements in the market. The role offers visible influence over which new products reach German shelves. Work is flexible and remote-first, with regular team days and offsites, and the option to work remotely from anywhere for two weeks per year. Travel is supported with a company car.

Requirements

At least 3 years of Key Account Management experience in FMCG, ideally food or beverage, working with German food retail.
Experience with REWE, Edeka, or Kaufland.
Understanding of how central and regional retail operations work and how to plan accordingly.
Strong negotiation skills and numerical aptitude, including the ability to argue from panel and sell-out data and understand customer P&L.
Entrepreneurial thinking and a hands-on approach.
Collaborative approach with Field Sales, Sales Operations, and Supply Chain.
Fluent German and very good English for working with teams in Germany and the UK.
Motivation to contribute to a better world.

Nice To Haves

FMCG experience in food or beverage is described as ideal.

Responsibilities

Manage Huel’s national German retail accounts, especially REWE, Kaufland, and Edeka.
Lead annual and commercial terms negotiations independently.
Own customer revenue, commercial terms, margin, and profitability.
Defend and expand product listings and grow numeric and weighted distribution.
Introduce new products strongly in retail.
Plan and negotiate promotions, secondary placements, leaflets, and retail media, then evaluate their impact.
Analyze Nielsen and sell-out data and use it to develop arguments for buyers and category management.
Coordinate with Field Sales, Sales Operations, and Supply Chain to implement national agreements in stores, including point-of-sale briefings and forecasting.