Field Marketing Operations Manager

CosmoProf•Plano, TX

4d•Hybrid

About The Position

The Field Marketing Operations Manager owns day-to-day operational support for marketing and merchandising initiatives in Sally Beauty Holdings’ new store format after opening. The role ensures stores receive appropriate signage, placement guidance, communications, financial support, and operational resources. It connects Field Marketing with Merchandising, the Planogram team, Store Operations, Creative, Finance, Procurement, Project Management, and external vendors, while establishing scalable processes to sustain the growing store fleet. The manager oversees ongoing signage needs and project intake, develops creative briefs and placement guides, coordinates communication about planogram and assortment changes, and manages project schedules, purchase orders, invoices, and financial tracking. The role monitors readiness, dependencies, risks, timing, and execution, and maintains standards, reference materials, reporting, and documented procedures. It works with Field Marketing and New Store Opening subject-matter experts to transition stores from opening support into ongoing sustainment and to inform future store-opening materials. The position is hybrid: in person at the Sally Beauty Support Center in Legacy West, Plano, Texas, Monday through Wednesday, and remote Thursday and Friday. The typical environment is a support-center office, and the work is sedentary, with occasional walking, standing, bending, carrying light items, or driving to a store location.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Retail Management, Operations, or a related field, or equivalent relevant experience.
At least 5 years of experience in retail marketing, field marketing, store operations, merchandising operations, project management, marketing operations, or a related area.
Experience supporting multi-location retail programs, store execution, signage, merchandising changes, or similar operational initiatives.
Strong project management skills, including managing multiple workstreams, deadlines, stakeholders, and dependencies.
Ability to translate complex information into clear, actionable instructions for stores or field teams.
Experience developing project briefs, execution guides, store communications, or similar operational materials.
Experience managing or supporting purchase orders, invoices, budgets, estimates, and financial tracking.
Strong written and verbal communication and cross-functional relationship management skills.
Ability to identify risks, resolve operational issues, and escalate concerns appropriately.
High attention to detail and consistent follow-through.
Advanced Microsoft proficiency, including Excel, Word, PowerPoint, Outlook, and Teams.

Nice To Haves

Working knowledge of Adobe InDesign and ability to make limited updates to placement guides, store instructions, templates, and supporting documents.
Ability to review InDesign files for layout accuracy, missing content, and basic formatting issues.
Experience with project management or workflow systems such as Workfront, Asana, Monday.com, or comparable platforms.
Experience with digital asset management systems such as Bynder or comparable platforms.

Responsibilities

Own day-to-day operational support and establish a scalable sustainment process for marketing in the new store format after opening.
Monitor ongoing signage needs, including programs, assortment changes, replacements, refreshes, and store-specific execution requirements.
Assess initiative requirements, dependencies, risks, timing, and store readiness; identify gaps and initiate workstreams before execution is at risk.
Partner with New Store Opening subject-matter experts to transition stores into sustainment and communicate changes that may affect future store-opening kits and execution.
Maintain store marketing standards and reference materials, supporting consistent execution while allowing approved store-specific variations.
Develop, maintain, review, and distribute placement guides that translate marketing and merchandising decisions into clear store instructions.
Coordinate with the Planogram team and relevant cross-functional partners on planogram, assortment, fixture, merchandising, and signage impacts.
Maintain organized records of placement instructions, revisions, approvals, and final store-facing materials, and gather feedback to improve them.
Manage signage intake and prioritization; develop creative briefs defining scope, deliverables, quantities, placement, stakeholders, and timing.
Manage project schedules, milestones, approvals, dependencies, status reporting, cross-functional reviews, and risk communication.
Support signage testing, pilots, launches, replacements, and refreshes, and work with Marketing leadership to assess competing priorities.
Create, maintain, and track purchase orders; coordinate invoice processing, coding, approval, and reconciliation.
Track estimates, purchase orders, invoices, commitments, and actual spending; support funding and coding confirmation, accruals, forecasting, and reconciliation.
Monitor open purchase orders and outstanding invoices, resolve delays, and identify and escalate budget variances.
Coordinate vendors on estimates, timelines, deliverables, and issue resolution.
Develop Excel-based reporting, dashboards, and recurring status updates on projects, signage, readiness, finances, and execution.
Analyze operational and financial information, improve workflows, document standard operating procedures, and establish tracking mechanisms and service expectations.
Support consistent use of project management, asset management, and workflow tools, and identify manual processes to simplify, standardize, or automate.

Benefits

Competitive salary
Medical insurance
Dental insurance
Vision insurance
Life insurance
Paid vacation and sick days
Paid holidays
Tuition reimbursement
401(k) with company match
In-house salon with complimentary services
Food options at the corporate campus
Onsite Sally Beauty and CosmoProf Professional stores with merchandise discounts