Field Marketing Manager

Open Text Inc.•Virtual,

1d•$108,300 - $162,500

About The Position

OpenText is seeking a highly motivated, organized, and results-oriented Field Marketing Manager to support regional marketing across the U.S. West territory, spanning Minnesota to California. Working closely with the Senior Field Marketing Manager, this role executes regional programs aligned with sales priorities, target accounts, and pipeline goals. The role translates marketing strategy into execution through regional planning, account-based marketing, industry campaigns, demand generation, executive client engagement, and events. It partners with sales and cross-functional marketing teams to coordinate program details, deliver high-quality experiences, track performance, and contribute to measurable business outcomes. The position also uses account intelligence, marketing analytics, and CRM data to optimize targeting and programs. Travel throughout the U.S. West territory and across North America may be needed.

Requirements

At least 4 years of experience in Field Marketing, Demand Generation, Events, Campaign Marketing, or Regional Marketing.
Experience supporting or executing account-based marketing programs that contribute to engagement and pipeline.
Experience collaborating with sales teams and cross-functional marketing partners.
Working knowledge of pipeline creation, lead management, opportunity acceleration, and revenue-focused marketing.
Experience managing client events, executive programs, conferences, and integrated marketing campaigns.
Strong organization, attention to detail, project management, communication, and stakeholder coordination skills.
Analytical mindset and experience measuring marketing performance and ROI.
Ability to travel throughout the U.S. West territory, from Minnesota to California, and across North America as needed.
Ability to manage multiple priorities with accuracy and discipline in a fast-paced environment.

Nice To Haves

B2B technology organization experience.
Experience executing industry-focused or audience-specific marketing programs.
Experience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies.

Responsibilities

Support execution of the regional marketing plan in alignment with sales and marketing priorities, growth objectives, and target account strategies.
Coordinate program inputs, timelines, budgets, and execution requirements for quarterly and annual planning.
Execute activities for priority accounts, industry segments, key solutions, and regional business objectives.
Build productive relationships with regional sales teams and provide program updates, materials, and follow-up.
Support account-based marketing programs for strategic target accounts in partnership with sales and the Senior Field Marketing Manager.
Coordinate marketing activities aligned to account plans, whitespace opportunities, target buying groups, and client priorities.
Help create and deliver personalized campaigns and experiences for named accounts and key buying groups.
Support target-account engagement through client events, digital campaigns, executive programs, and thought leadership.
Activate industry-specific campaigns and messaging in collaboration with industry marketing teams.
Tailor programs and content to the needs and challenges of target industries, and support industry-focused events, roundtables, client advisory engagements, and thought leadership.
Use industry insights and market trends to improve targeting and campaign performance.
Execute integrated campaigns to generate, nurture, and accelerate sales opportunities.
Contribute to pipeline creation, influenced pipeline, and opportunity acceleration through program execution and follow-up.
Partner with sales development, digital, and marketing operations teams to optimize lead flow and conversion.
Track campaign performance and optimize programs based on business results.
Coordinate high-value client and prospect experiences, including executive briefings, VIP events, roundtables, industry conferences, and client appreciation programs.
Support executive-to-executive engagement by coordinating invitations, logistics, briefing materials, and follow-up.
Coordinate and execute virtual, hybrid, and in-person programs, including conferences, regional events, webinars, customer events, and tradeshows.
Manage event logistics, project plans, vendors, communications, lead follow-up coordination, and measurement.
Maximize event ROI through integrated pre-event, at-event, and post-event engagement plans.
Use account intelligence, marketing analytics, and CRM data to support targeting, execution, and program optimization.
Track pipeline contribution, campaign influence, event ROI, and engagement metrics; prepare performance updates and identify improvements for future programs.