Field Marketing Manager, Boeing Digital Services

Boeing•Seattle, WA

1d•Onsite

About The Position

The Field Marketing Manager, Boeing Digital Services role is central to redefining how airlines operate by leveraging aircraft intelligence for real-time decisions. This position focuses on market presence and converting that presence into pipeline. Key responsibilities include managing industry events, demand generation programs, and digital engagement, ensuring alignment with business priorities, best practices, and measurable outcomes. The role involves partnering with events, demand generation, webcast, and product marketing teams, as well as sales and product teams, to drive pipeline and customer engagement. The Field Marketing Manager defines program strategy and collaborates with execution teams to ensure alignment with business priorities and maximum value delivery. This includes pre-program strategy, post-program pipeline creation, alignment with target accounts, clear messaging, and measurable revenue impact. Additionally, the role involves direct partnership with sales and demand generation teams for account-based marketing programs, overseeing paid and digital programs to drive engagement, leads, and pipeline for key accounts and regions.

Requirements

10+ years’ in B2B marketing, with strong experience in field marketing, ABM, or demand generation
10+ years’ proven ability to drive pipeline from events and integrated marketing programs
10+ years’ experience partnering with regional sales teams to plan and execute account-based programs
10+ years’ experience running or overseeing paid and digital demand generation campaigns
10+ years’ strong working knowledge of Salesforce, including campaign builds, lead management, and reporting dashboards
10+ years’ ability to operate across teams and drive alignment without direct authority
10+ years’ strong analytical mindset with experience tracking performance and translating data into action

Nice To Haves

Experience in aviation, aerospace, or enterprise software
Familiarity with tools such as 6sense and marketing automation platforms
Experience supporting large, complex buying groups
Understanding of lead flow, lead scoring, and working with sales teams to ensure timely follow-up
Strong understanding of how to connect campaigns, events, and pipeline into a single motion

Responsibilities

Define how Boeing Digital Services shows up at industry events to drive pipeline, not just presence.
Set clear goals for each event including target accounts, engagements, pipeline contribution, and follow-up.
Partner with the events organization to align business objectives, messaging, and audience with event execution.
Partner with regional sales leaders, demand generation, and product marketing teams to develop marketing plans aligned to pipeline and revenue goals.
Design and execute account-based marketing programs across paid demand generation, email, webcasts, customer events, and tradeshows.
Ensure all channels are connected to sales goals and business objectives, with a clear focus on pipeline impact.
Build and execute integrated pre-program campaigns that drive awareness, meetings, and engagement with target accounts.
Ensure structured follow-up after programs, connecting activity to pipeline creation and progression.
Link events, webcasts, and demand generation programs into a single, coordinated motion to extend impact.
Define the messages, demos, and customer experiences delivered across events and programs.
Ensure the right people are engaged and aligned to clear goals and roles.
Train internal teams on how to engage customers, run meetings, and deliver consistent messaging.
Partner with webcast and demand generation teams to ensure programs follow best practices and deliver strong customer value.
Improve how webcasts are positioned, promoted, and followed up to drive engagement and pipeline contribution.
Establish clear KPIs for events and field programs tied to pipeline and revenue.
Track performance and provide insights on what is working and where to improve.
Bring structure and accountability to how field marketing impact is measured.