Field Marketing Manager

Dust•San Francisco, CA

3h•$120,000 - $160,000•Onsite

About The Position

We're creating a new AI operating system that has the potential to change the way companies operate. Our mission at Dust is to transform how work gets done by letting any team and employee shape the exact agents they need to accelerate their work. With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion. We already are a core part of their jobs. We're at an exciting stage of our journey and growing fast. We're serving great customers like Cursor, Clay, Whatnot, and Persona, and aim to 5x our growth by the end of 2026. Dust is a Sequoia-backed company with an experienced and determined team of optimists (coming from companies like Stripe and OpenAI) that likes to focus on users, getting great things done by shipping fast, and doesn’t take itself too seriously while doing so. Summary We're looking for a driven and operationally sharp Field Marketing Manager to own Dust's sales-driven event strategy across the US market. This is a high-impact, pipeline-focused role. You won't just be organizing events, you'll be directly accountable for generating qualified pipeline through executive dinners, curated sessions for business leaders, and strategic presence at key US tech and AI conferences. You will be embedded within the Marketing team, working hand-in-hand with the US Sales team to ensure every event translates into real business outcomes: meetings booked, leads converted, deals opened.

Requirements

5-10 years of B2B marketing experience in a demand-gen or field marketing role, preferably in tech/SaaS
Proven track record of executing events that directly generate pipeline and revenue
Strong project management skills: you can run 5 events in parallel without dropping the ball
Sales-first mindset: you understand that events are a pipeline tool, not a PR exercise
Excellent interpersonal skills and low ego, you know how to work with a busy Sales team, get the information you need, and give them the support they need to close
Comfortable with HubSpot or equivalent CRM for lead tracking and campaign measurement
Thrives in fast-paced environments with a hands-on, roll-up-your-sleeves attitude
Based in San Francisco or New York, able to travel regularly across the US
Experience with account-based marketing strategies and coordinating with ABM programs
Track record of building field marketing programs from the ground up at scaling organizations

Nice To Haves

Experience in the AI/ML or enterprise software space
Experience using Dust (or similar AI productivity tools)
Experience supporting enterprise or mid-market sales teams through field marketing
Existing network in the US tech/AI ecosystem

Responsibilities

Own the US Sales Event Calendar and collaborate closely with the EMEA Field Marketing team
Build and maintain the US field event calendar. Benchmark events constantly to ensure the best coverage and ROI, and conduct discovery calls to validate relevance before committing
Partner closely with the EMEA Field Marketing Manager on cross-territory events and initiatives. Share learnings, retros, and best practices across regions to sharpen the overall event strategy
Negotiate packages with event vendors and venues
Drive Pipeline Through Events
Design and execute a pre/during/post-event playbook in close coordination with the Sales and SDR teams to maximize lead capture, follow-up quality and speed-to-pipeline
Own CRM hygiene: track leads, update HubSpot, and report on event performance
Coordinate with SDRs and AEs on account targeting before each event (guest list curation, outreach sequences, day-of briefings)
Execute Flawlessly on the Ground
Own all event logistics end-to-end: retroplanning, venue sourcing, catering, speakers, materials, onsite coordination
Be present and hands-on at events — you're not just the organizer, you're a key part of the team on the floor
Travel to events across the US regularly (est. 1–2x/month)
Create Event Content and Communications
Develop pre- and post-event content in coordination with the content team (emails, LinkedIn posts, event pages, one-pagers) tailored to target accounts and personas
Work with the broader Marketing team to adapt assets to US market tone and priorities
Measure and Improve
Report on event ROI: leads generated, pipeline created, conversion rates
Run structured retros after each event and implement learnings in the next cycle
Help the team sharpen the strategy every quarter