Field Marketing Manager

Gravitee•Denver, CO

2d•Hybrid

About The Position

We're hiring a Field Marketing Manager to own regional demand generation and event strategy across our US market, driving pipeline and revenue impact in close partnership with Sales. Reporting to the VP of Growth Marketing, you'll build and execute the field marketing plan that turns our national campaigns into localized, high-converting programs — partnering closely with Sales, Demand Generation, and Product Marketing to make every regional touchpoint count. A core part of this role is running field marketing like a pipeline engine, not an events calendar. You'll use data on pod performance, SQL quality, and account engagement to decide where to invest — which regions, which formats, which accounts — and you'll be accountable for the pipeline those investments generate. You will champion a culture where every regional program has a clear commercial reason to exist. As our Field Marketing Manager, you will own the end-to-end regional marketing plan for the US — from third-party conferences and owned events to ABM programs, regional dinners, and Sales-aligned field campaigns. This is a builder role: you'll be hands-on planning and running programs yourself while also managing agencies, vendors, and freelance production support to scale what works. The ideal candidate has run field marketing in B2B SaaS before, thinks like a pipeline owner rather than an events planner, and is equally comfortable building a regional strategy deck and standing at a booth making sure the badge scanner works. This is an opportunity to be the connective tissue between corporate marketing strategy and the regions where deals actually get won.

Requirements

5+ years of experience in a Strategic Partnerships or Channel Management role, ideally within B2B SaaS, API management, data, or AI-focused tech.
Proven track record of sourcing and signing high-impact regional and global System Integrators (SIs).
Commercially minded and execution-focused, with a history of hitting revenue or partner-led targets.
Operationally strong, with experience using HubSpot and reporting tools to manage a predictable pipeline.
Excellent communication skills, with the ability to build trust and alignment with senior stakeholders and technical teams alike.
Experience working across regional borders, specifically navigating the nuances of the North American and Latin American markets.
Comfortable with occasional travel across the Americas for partner face-times and industry events.

Nice To Haves

Our growth is powered by people who bring passion to their craft, professionalism to their execution, and a commitment to excellence. You’ll thrive here if you:
Care deeply about high-quality output and brand clarity.
Are curious, adaptable, and energised by the fast-moving AI landscape.
Take full ownership of your projects from concept to completion.
Value a culture of openness, collaboration, and constant evolution.
Are a self-starter who thrives in high-energy environments, balancing rapid hustle with strategic focus.

Responsibilities

Build and own the US field marketing plan, aligning investment to pod performance (NORAM East, NORAM West) and pipeline targets.
Partner with Sales leadership to identify target accounts, priority regions, and the right program mix (events, ABM, dinners, roadshows) for each.
Localize national campaigns and narrative (including category and product messaging) into regional programs that land with specific audiences.
Plan and run the full lifecycle of field programs: third-party conference sponsorships, owned events, executive dinners, regional roundtables, and account-based experiences.
Manage logistics, budget, staffing, and follow-up for every program, ensuring a consistent, high-quality on-site experience.
Stay hands-on: manage vendor relationships, review creative and signage, and be on-site for flagship programs.
Own pipeline and SQL targets for field-sourced and field-influenced programs, reporting performance by region and pod.
Build a clear post-event follow-up process with Sales and SDRs to convert event engagement into pipeline.
Track program ROI and use the data to reallocate budget toward what's working.
Partner with Demand Generation and Paid Media to ensure field programs are supported by pre- and post-event nurture and ad targeting.
Work with Product Marketing to make sure regional messaging reflects current positioning and category narrative.
Collaborate with Sales on account selection, outreach cadence, and program follow-through so field marketing is viewed as a revenue partner, not an events function.
Own the US field marketing budget, including sponsorship negotiations and vendor contracts.
Select and manage external partners (production, staffing, swag, venues) to extend program capacity without compromising quality.

Benefits

Competitive medical coverage
Pension / 401k program options
Stock options - you build it, you own it
Generous paid time off + in-country national holidays
Mental health days + wellness allowance
Your birthday off 🎉
Professional development budget to fuel your growth
Hybrid work culture with hubs across regions
Quarterly team events + annual offsite at an exciting location
A meaningful, progressive, global company culture that is as fun as it is hardworking
Endless growth opportunities