Field Marketing Associate

Alpaca Health•New York City, NY

1d•Remote

About The Position

Alpaca Health helps clinicians become entrepreneurs, starting in autism care. We give BCBAs the software, payer contracting, and back-office muscle to launch and scale their own practices, so power in healthcare shifts back to the people actually giving the care. We have raised over $14M from investors like Core Innovation Capital, Adverb Ventures, and South Park Commons. We serve hundreds of families and are growing 30% month over month. We also move fast. Last week, we threw a festival for 600 people, planned in under two weeks, with real alpacas on site. That is the energy around here. If that sounds like your kind of chaos, keep reading.

Requirements

Self-starter who thrives with autonomy, often as the only marketer in the region.
Creative and has taste; local campaigns should feel fresh and human, never like corporate wallpaper.
Full of scrappy, bold ideas and pragmatic enough to pull them off on a small budget.
Ability to build relationships fast and make people want to work with you, from a clinic owner to a local reporter.
Comfortable in a car between drop-ins as well as building a plan in a spreadsheet.
Willing to travel and be where the action is.
Cares about the mission and can talk about autism care with warmth and credibility.

Nice To Haves

Experience owning a market or region before and can point to what you grew.
Experience in healthcare, multi-location, or local services marketing.
A network or instincts for local partnerships and earned media.

Responsibilities

Own the market: Localize the brand and our campaigns city by city so they feel native, not corporate.
Build and run the marketing plan behind every clinic opening and new-state launch.
Build local presence: Land partnerships, sponsorships, and community moments that put Alpaca in front of the right families.
Pitch and win local press, and build real relationships with local reporters and organizations.
Arm the field team: Give physician liaisons and referral partnership managers the collateral, campaigns, and playbooks they need to convert.
Be the marketing brain behind the people knocking on doors, and make their outreach land harder.
Make it repeatable: Turn what works in one market into a launch kit the next market can run on day one.
Track local leads and referrals and prove, market by market, what is actually working.