Field End Market Marketing Manager
About The Position
Support the development and implementation of the end market strategic plan by managing the processes under the role’s responsibility, with the aim of strengthening brand positioning and driving sustainable business growth. Act as a mentor to the marketing team. Develop materials that guide the strategy internally, including market needs and megatrends, product offering and technology plan, the market’s 4Ps, value proposition and market positioning, customer segmentation, a business plan for each region with long-term projections, a communication plan, and a regional tactical plan. The role is with a division described as a global leader in the chemical industry, offering solutions to markets including Crop Solutions, Home and Personal Care, Coatings, Energy & Resources, and Performance Products.
Responsibilities
- Support development and implementation of the end market strategic plan.
- Manage the processes under the role’s responsibility to strengthen brand positioning and drive sustainable business growth.
- Mentor the marketing team.
- Develop internal strategic materials covering market needs and megatrends, product offering and technology plans, the market’s 4Ps, value proposition and positioning, customer segmentation, regional business plans with long-term projections, communication plans, and regional tactical plans.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
