Experience Owner

Navy Federal•San Diego, FL

4d•Hybrid

About The Position

The Sr Marketing Experience Owner drives the vision, direction, and development of programs and projects to enhance the member experience. This role works closely with cross-functional teams and stakeholders—including solution and system architects, developers, analysts, data scientists, and scrum masters—to ensure deliverables meet strategic needs and provide a superior member experience. The position handles complex issues requiring in-depth evaluation, anticipates business challenges, and recommends improvements to processes, products, or services. It interacts with senior leadership and serves as a subject matter expert.

Requirements

Bachelor’s degree in Marketing, Business, Information Technology, or Strategy, or an equivalent combination of education, training, or experience.
Extensive experience in agile product ownership.
Extensive experience leading, shaping, and developing innovative solutions while managing business risks.
Advanced skill in building relationships through rapport, trust, diplomacy, and tact.
Significant experience in market and consumer research, project management, and analysis supporting strategic planning initiatives.
Advanced analytical and conceptual skills to create original concepts and theories for projects.
Ability to multitask and prioritize with minimal direction, and assertiveness to change team processes quickly.
Advanced skill delivering presentations to groups of various sizes.
Advanced skill communicating effectively and productively with stakeholders, team members, and leaders.
Advanced problem-solving, influencing, negotiating, and strategic-thinking skills.
Advanced skill exercising initiative to produce desired results and achieve objectives.
Significant experience leading and executing projects, including initiatives involving technology, processes, cross-functional teams, and external partner team members.
Advanced knowledge of SAFe project and program management processes and methodologies, and ability to learn collaboration or product management tools quickly.
Significant experience in content delivery, site governance, and content management for high-traffic websites.
Significant experience with content management systems and with site governance, user roles, and workflows.
Advanced verbal, written, and interpersonal communication skills.
Applicants must be authorized to work in the United States without current or future sponsorship.

Nice To Haves

Master’s degree in Marketing, Business, Information Technology, or Strategy, or an equivalent combination of education, training, or experience.
Experience in SAFe product management; certified POPM preferred.
Advanced knowledge of credit union operations, processes, and procedures.
Advanced knowledge of Navy Federal’s functions, philosophy, operations, systems, and organizational objectives.
Experience with Adobe AEM is preferred.

Responsibilities

Collaborate with a cross-functional team to define and launch new programs and projects.
Streamline execution of program priorities.
Lead, influence, and motivate the Scrum Team and stakeholders toward continuous improvement.
Partner with stakeholders across the credit union to identify opportunities and problem areas for web and content management, conduct in-depth analysis, recommend solutions, and build or refine features and epics for the Agile Release Train.
Participate in relevant SAFe events for the Agile Release Train and play a leading role in Program Increment Planning.
Own prioritization of the product feature backlog, maintaining an agile approach and pivoting when necessary.
Partner with research analysts to integrate user research and market analysis into deliverables.
Analyze product and service uptake, usage, and other empirical data in relation to member needs to determine prioritization changes.
Analyze members' needs and advocate for a clear understanding of value.
Serve as an agent of change for Marketing by finding new ways to solve member problems and collaborate as a team.
Support organizational understanding, alignment, and enthusiasm for new efforts; promote positive change impacts and define and implement strategies for internal stakeholders resistant to change.
Work proactively with the team to develop creative ideas and solutions to potential issues.
Guide and analyze benchmarking, trend analysis, and other inputs to drive continuous improvement and elevate service performance and the member experience.
Stay current with marketing processes, relevant technology and automations, government and policy impacts, and industry best practices.
Manage multiple marketing initiatives with complex scope and impact under tight deadlines.
Deliver compelling communications and presentations to senior management.
Develop and recommend enhancements to operational processes and procedures.
Lead, guide, train, and mentor less experienced staff.
Perform other related duties as required.