Experience Owner
About The Position
The Sr Marketing Experience Owner drives the vision, direction, and development of programs and projects to enhance the member experience. This role partners with cross-functional teams and stakeholders—including solution and system architects, developers, analysts, data scientists, and Scrum Masters—to ensure delivered work meets strategic needs and provides a superior member experience. The position handles complex issues requiring in-depth evaluation of variable factors, anticipates business challenges, recommends process, product, or service improvements, interacts with senior leadership, and serves as a subject matter expert. The role leads marketing initiatives and Agile work, including feature-backlog prioritization, participation in SAFe events and Program Increment Planning, and collaboration with research analysts to incorporate user research and market analysis. It also guides continuous improvement, change adoption, stakeholder alignment, and the development of less experienced staff. The position is hybrid, with Monday–Friday hours of 8:00 a.m.–4:30 p.m., at one of the listed locations in Vienna or Winchester, Virginia; Pensacola, Florida; or San Diego, California. Applicants must be authorized to work in the United States without current or future sponsorship.
Requirements
- Bachelor’s degree in Marketing, Business, Information Technology, or Strategy, or an equivalent combination of education, training, or experience.
- Extensive experience in agile product ownership.
- Extensive experience leading, shaping, and developing innovative solutions while managing business risks.
- Advanced skill in building relationships through rapport, trust, diplomacy, and tact.
- Significant experience in market and consumer research, project management, and analysis supporting strategic planning initiatives.
- Advanced analytical and conceptual skills, including creating original concepts and theories for projects.
- Ability to multitask and prioritize with minimal direction, and assertively change team processes quickly.
- Advanced skill in delivering presentations to groups of varying sizes.
- Advanced skill communicating effectively and productively with stakeholders, team members, and leaders.
- Advanced skill in problem solving, influencing, negotiating, and guiding strategic thinking.
- Advanced skill in exercising initiative to produce desired results and achieve objectives.
- Significant experience leading and executing projects, including initiatives involving technology, processes, cross-functional teams, and external partner team members.
- Advanced knowledge of SAFe project and program management processes and methodologies, and ability to learn collaboration or product-management tools quickly.
- Significant experience in content delivery, site governance, and content management for high-traffic websites.
- Significant experience with content management systems and with site governance, user roles, and workflows.
- Advanced verbal, written, and interpersonal communication skills.
- Authorization to work in the United States without current or future sponsorship.
Nice To Haves
- Master’s degree in Marketing, Business, Information Technology, or Strategy, or an equivalent combination of education, training, or experience.
- Experience in SAFe product management; certified POPM preferred.
- Advanced knowledge of credit union operations, processes, and procedures.
- Advanced knowledge of Navy Federal’s functions, philosophy, operations, systems, and organizational objectives.
- Adobe AEM experience is preferred.
Responsibilities
- Collaborate with a cross-functional team to define and launch new programs and projects.
- Streamline the execution of program priorities.
- Lead, influence, and motivate the Scrum Team and stakeholders toward continuous improvement.
- Partner with stakeholders across the credit union to identify web and content-management opportunities and problem areas, perform in-depth analysis, recommend solutions, and build or refine features and epics for delivery to the Agile Release Train.
- Participate in relevant SAFe events for the Agile Release Train and play a leading role in Program Increment Planning.
- Own and prioritize the product feature backlog, maintaining an agile approach and pivoting when necessary.
- Partner with research analysts to integrate user research and market analysis into deliverables.
- Analyze product and service uptake, usage, and other empirical data in relation to member needs to determine prioritization changes.
- Analyze members’ actual needs and promote a clear understanding of value.
- Serve as a change agent for Marketing by finding new ways to solve member problems and collaborating as a team.
- Build organizational understanding, alignment, and enthusiasm for new efforts; communicate positive impacts and define and implement strategies for stakeholders resistant to change.
- Work proactively with the team to formulate creative ideas or solutions to potential issues.
- Guide and analyze benchmarking, trend analysis, and other inputs to drive continuous improvement and elevate service performance and member experience.
- Stay current with marketing processes, relevant technology and automation, government and policy impacts, and industry best practices.
- Manage multiple marketing initiatives with complex scope and impact under tight deadlines.
- Deliver effective communications and presentations to senior management.
- Develop and recommend enhancements to operational processes and procedures.
- Lead, guide, train, and mentor less experienced staff.
- Perform other related duties as required.
Benefits
- Highly competitive pay
- Generous benefits and perks
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What This Job Offers
Job Type
Full-time
Career Level
Senior
