Digital Experience Product Owner

Blue Cross Blue Shield of Michigan•Detroit, MI

About The Position

The Digital Experience Product Owner defines, prioritizes, and delivers digital healthcare products intended to improve customer experience, clinical workflows, and business outcomes. The role owns the product roadmap and backlog, acts as the primary bridge between business, clinical, and technology stakeholders, and ensures solutions deliver measurable value while aligning with organizational strategy and healthcare regulatory requirements. The Product Owner maintains a strategy- and customer-aligned roadmap, translates priorities into initiatives and delivery plans, and prioritizes the backlog. They partner with engineering and delivery teams through agile ceremonies, guide development and releases, support cross-functional alignment and change adoption, and use analytics and metrics to evaluate success and drive continuous improvement. They also coordinate with privacy, security, compliance, and accessibility partners so requirements are included in delivery and release documentation.

Requirements

  • Bachelor’s degree in a related field.
  • At least five years of experience as a Product Owner, Business Analyst, or in a related role.
  • Experience working with agile product development teams.
  • Ability to translate business and clinical needs into product requirements, manage competing priorities, and make data-driven decisions.
  • Experience with Scrum and/or Scaled Agile development methodologies.
  • Expertise in defining and prioritizing business requirements and validating product capabilities.
  • Excellent organizational, communication, and presentation skills, including the ability to engage an organization with multiple specialties.
  • Ability to understand downstream implications of shifting priorities and facilitate completion of work in a matrix environment.
  • Ability to analyze information and evaluate the implications of a course of action or solution.
  • Ability to interpret and apply common-sense understanding to instructions provided in written, oral, or diagram form.
  • Strong interpersonal skills and a collaborative style.
  • Sound judgment and discretion when handling confidential information.
  • Relationship management skills.
  • Track record of working with minimal supervision, being a self-starter, and collaborating in a team environment.
  • Track record of consistently meeting and/or exceeding performance expectations.
  • Strong implementation, problem-solving, and analytical skills.
  • Excellent project and time management skills.

Nice To Haves

  • Experience in healthcare, including payers, healthcare IT, or insurance.

Responsibilities

  • Define and maintain a product roadmap aligned with organizational strategy and customer needs, translating priorities into product initiatives and delivery plans.
  • Own and prioritize the product backlog to maximize value; write requirements, user stories, and acceptance criteria.
  • Partner with engineering and delivery teams through agile ceremonies to guide development and support successful releases.
  • Ensure product quality and usability and address current compliance expectations.
  • Facilitate cross-functional alignment and dependency management, and support change adoption.
  • Use data, analytics, and metrics to evaluate product success, inform prioritization, and drive continuous improvement.
  • Coordinate with privacy, security, compliance, and accessibility partners to incorporate requirements into delivery and release documentation.
  • Manage multiple products and/or Scrum teams and facilitate work in a matrix environment.
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