Executive Director/Sales Director

Sonida Senior Living•Dallas, TX

32d•Onsite

About The Position

Whitley Place, a Sonida Senior Living community, is seeking an experienced Executive Director / Sales Director to lead our Assisted Living and Memory Care community in Keller, Texas. This high-impact dual leadership role is ideal for a proven senior living professional who excels in both community operations and sales performance. The Executive Director / Sales Director is responsible for driving occupancy, maximizing revenue, enhancing resident satisfaction, leading team development, ensuring regulatory compliance, and delivering exceptional experiences for residents and families.

Requirements

Minimum 3 years of Executive Director experience in senior living, assisted living, memory care, healthcare, hospitality, or a related industry.
Minimum 2 years of sales, business development, or occupancy growth experience.
Demonstrated success leading teams and managing community operations.
Strong financial acumen with experience managing budgets and operational performance.
High school diploma or equivalent required.

Nice To Haves

RHA, HFA, LNHA, or other applicable state licensure/certification preferred.
Experience leading Assisted Living and Memory Care communities.
Proven history of improving occupancy, resident satisfaction, and financial results.
Strong communication, relationship-building, and leadership skills.

Responsibilities

Direct all community operations, ensuring exceptional resident care and service delivery.
Ensure compliance with all federal, state, and local regulations governing assisted living and memory care.
Lead, coach, develop, and retain high-performing department leaders and community team members.
Foster a positive workplace culture focused on engagement, accountability, and resident-centered care.
Partner with department leaders to maintain community appearance, safety standards, and operational effectiveness.
Monitor quality outcomes and implement continuous improvement initiatives.
Manage community budgets, revenue goals, and expense controls.
Drive financial performance through occupancy growth and operational efficiency.
Analyze key performance indicators and implement strategies to improve results.
Ensure effective stewardship of community resources while maintaining exceptional resident experiences.
Recruit, hire, train, mentor, and evaluate department leaders and community team members.
Build strong leadership succession plans and talent pipelines.
Create an environment that promotes teamwork, professional growth, and employee retention.
Partner with regional leadership to execute company initiatives and best practices.
Partner with the Director of Sales to achieve occupancy, revenue, and move-in goals.
Maintain strong relationships with residents, families, referral sources, healthcare professionals, and community partners.
Develop and execute strategic marketing and outreach initiatives.
Support prospective residents and families throughout the sales process.
Utilize competitive market data to identify opportunities for growth and increased market share.
Ensure a seamless move-in experience that drives resident and family satisfaction.

Benefits

Competitive base salary
Eligible for up to 30% annual incentive bonus based on performance
Comprehensive benefits package
Career advancement opportunities within a growing national senior living organization
Medical, Dental, Vision, Life & Disability Insurance
401(k) with company match
PTO available on Day One
Employee Assistance Program
Flexible Spending & Dependent Care Accounts
Paid Training & Leadership Development
Flexible Scheduling Opportunities
Team Member & Resident Referral Bonuses