Exec Director of National Casino Marketing

Virgin Hotels•Las Vegas, NV

20h

About The Position

The Executive Director of National Casino Marketing is responsible for the strategic leadership, management, and development of the property's National Casino Marketing and business development function. The role develops and implements strategies to increase gaming revenue, acquire new players, strengthen relationships with independent representatives, improve player retention, and maximize the profitability of national marketing initiatives. The Executive Director leads National Marketing and Player Development initiatives while ensuring exceptional service for high-value guests and compliance with company policies, financial controls, and applicable gaming regulations. The successful candidate has senior-level player development experience, preferably as an Executive Director, extensive experience with Independent Agent programs, a strong business network, and a large book of external business. The role also requires business acumen, leadership capability, and a record of developing profitable customer relationships, expanding marketing networks, and achieving measurable results.

Requirements

10+ years of experience at a senior player development level; Executive Director experience preferred.
A large book of external business is mandatory.
Prior leadership experience supervising Casino Hosts, player development professionals, or sales-oriented marketing teams.
Proven success generating gaming revenue, developing customer relationships, expanding marketing networks, and improving profitability.
Strong understanding of gaming analytics, player worth, theoretical win, player reinvestment, commission structures, and financial performance.
Experience with departmental budgets, forecasting, reporting, and business planning.
Excellent leadership, communication, negotiation, analytical, and relationship management skills.
Proficiency with casino player tracking systems, customer relationship management platforms, and standard business software.
Ability to obtain and maintain required gaming licenses, registrations, and regulatory approvals.
Current, legal, and unrestricted ability to work in the United States.
Ability to work effectively both independently and as part of a team; adaptive and flexible, with integrity, a strong work ethic, and self-motivation.

Nice To Haves

Bachelor's degree in business administration, Marketing, Hospitality Management, or a related field; equivalent experience may be considered in lieu of education requirements.
Significant progressive experience in casino marketing, national marketing, player development, VIP services, or casino operations.
Demonstrated experience managing independent representatives, independent agents, or comparable third-party gaming customer acquisition programs.

Responsibilities

Provide leadership, direction, supervision, and performance management for National Marketing and Player Development personnel.
Develop and implement strategic plans to achieve gaming revenue, visitation, player acquisition, retention, and profitability objectives.
Establish departmental goals, performance standards, and key performance indicators aligned with the property's business strategy.
Monitor market trends, competitive activity, and industry developments to identify growth opportunities.
Evaluate program effectiveness and recommend ways to improve revenue generation, operational efficiency, and profitability.
Identify business opportunities, target markets, customer segments, and strategic relationships to expand national gaming business.
Develop initiatives to increase player visitation, trip frequency, customer loyalty, and share of wallet.
Identify ways to improve host effectiveness, strengthen player relationships, and increase profitable gaming activity.
Prepare and present performance reports, forecasts, and strategic recommendations to executive leadership.
Assist with strategic oversight of the Independent Representative Program and identify opportunities to expand its network and long-term revenue contribution.
Build and maintain relationships with independent representatives through communication, business reviews, property visits, and ongoing engagement.
Monitor representative performance, player worth, gaming activity, revenue contribution, commission expenses, and return on investment.
Assess return on investment for independent representatives, hosted players, events, incentives, and marketing initiatives.
Advocate on commission structures, incentive programs, contractual arrangements, and performance-based initiatives in coordination with Finance and executive leadership.
Ensure representative activities comply with gaming regulations, company policies, internal controls, and contractual requirements.
Oversee and assist with player comping and reinvestment within established approval limits, policies, and financial guidelines.
Coordinate player accommodations, dining, entertainment, transportation, special events, and other VIP arrangements.
Resolve escalated guest concerns and service issues promptly and professionally.
Partner with Casino Operations, Hotel Operations, Revenue Management, and other departments to ensure a seamless VIP experience and support profitable business development.
Provide executive leadership with timely and accurate financial reporting and recommendations.
Coordinate special events, entertainment, hospitality offerings, and personalized experiences to increase player engagement and visitation.
Ensure effective communication between Casino Hosts, independent representatives, and property leadership.
Oversee resolution of escalated VIP guest concerns and representative issues.
Ensure National Casino Marketing activities comply with gaming laws, regulatory requirements, internal controls, and company policies.
Protect confidential guest, financial, and company information and promote ethical business practices.
Perform other duties as assigned.