Creative Director - Casino Marketing

Hard Rock Digital•United States, FL

About The Position

Hard Rock Digital is seeking a Creative Director to serve as the creative authority and brand steward across casino marketing. This senior leadership role owns the creative vision and quality standard for casino marketing, delivering bold, effective, compliant work that is unmistakably Hard Rock Bet Casino. The Creative Director leads internal casino creatives and collaborates with agencies and other partners to develop integrated campaigns across TVC, out-of-home (OOH), paid media, CRM, social, video, broadcast, and in-product experiences. The role combines strategic leadership with hands-on creative direction. It translates business, marketing, and product goals into creative strategies, guides campaigns from concept through production and launch, and builds the team, workflows, and standards needed to deliver at scale. The Creative Director partners closely with Marketing, Product, Legal/Compliance, senior marketing leaders, and external partners to build brand affinity, drive engagement, and support business growth in a regulated industry. Creative performance is evaluated and optimized using data, testing, and insights. Time and leadership are expected to be applied approximately as follows: Team Leadership & Talent Development (30%); Cross-Functional Influence & Stakeholder Partnership (30%); Creative & Brand Strategy Leadership (30%); and Hands-On Direction & Execution Oversight (10%). These proportions may shift based on business needs.

Requirements

10+ years of creative experience, including leadership roles in brand, marketing, or advertising.
Deep understanding of casino products, audiences, and marketing tactics.
Demonstrated mastery of concept development in the gaming industry, with a portfolio showing unifying creative platforms translated effectively across channels.
Hands-on expertise across TVC, OOH, paid media, and CRM, including understanding how craft and strategy differ by channel.
Proven success building and leading creative teams and managing agency partners.
Demonstrated ownership of large-scale, integrated campaigns for consumer-facing brands.
Exceptional communication, presentation, and stakeholder leadership skills.
Ability to balance brand storytelling with performance and growth objectives.
Experience in casino, entertainment, gaming, tech, or iGaming is required.
Fluency in the iGaming/casino industry.
Experience leading creative at scale in fast-moving, high-volume environments.
Ability to influence senior leaders and align cross-functional teams.
Strong engagement in gaming and casino culture, with audience intuition.
Confidence operating in regulated or highly scrutinized industries while pushing creative boundaries.
Ability to set creative vision and get hands-on with the work when needed.

Responsibilities

Set the creative vision for all casino marketing initiatives, ensuring consistency, differentiation, and excellence across channels.
Own creative output across TVC, OOH, paid media, CRM, social, video, and in-product experiences while maintaining strategic and creative cohesion.
Direct external agency partners in collaboration with Brand and Marketing teams.
Lead creative development for promotions spanning performance marketing, social, video, broadcast, CRM, and in-product experiences.
Translate business, marketing, and product goals into clear creative strategies and guide teams from insight to execution.
Build, lead, and develop a high-performing creative organization, including designers, copywriters, creative leads, and ACDs.
Serve as the primary creative partner to senior marketing leaders, product teams, and key stakeholders, driving alignment and decision-making.
Oversee creative development from concept through production and launch, ensuring quality, efficiency, and compliance across channels.
Establish and enforce creative standards, workflows, and best practices that enable scale without sacrificing craft.
Own creative performance and use data, testing, and insights to optimize impact and effectiveness across the media mix.
Monitor cultural and gaming trends to keep the brand relevant, modern, and player-first.