Creative Director of Marketing

Perry Ellis International•Miami, FL
•Onsite

About The Position

Perry Ellis International is seeking a visionary Creative Director of Marketing to lead creative strategy and execution for its sports properties. Based at the company’s Miami headquarters, this role will shape visual identity and brand storytelling to engage fans, partners, and the broader sports community. The position reports directly to the SVP of Marketing, Sports and leads a multidisciplinary team of designers, copywriters, video producers, and content creators. The Creative Director will develop and deliver multi-channel campaigns that build brand awareness, deepen fan engagement, and support revenue-generating initiatives. The role combines creative leadership, campaign direction, team development, and cross-functional collaboration. The successful candidate will thrive in a fast-paced environment and bring a passion for sports, culture, and lifestyle marketing. This is a fully on-site position in the Miami office five days per week, with evening and weekend attendance at games, events, and shoots as dictated by the sports schedule.

Requirements

  • At least 10 years of progressive creative experience in an agency or in-house environment.
  • At least 4 years in a senior creative leadership role managing cross-functional teams.
  • World-class portfolio demonstrating the ability to conceptualize and execute major, multi-platform brand campaigns.
  • Expert-level proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, Premiere, and After Effects.
  • Deep understanding of modern digital design, video production, motion graphics, and typography.
  • Exceptional communication and presentation skills.
  • Ability to pivot quickly, manage multiple high-stakes projects simultaneously, and work under the demands of a live-event calendar.
  • Ability to work on-site in the Miami office five days per week and attend evening and weekend games, events, and shoots as the sports schedule dictates.

Nice To Haves

  • Experience in sports, entertainment, or lifestyle brand marketing is strongly preferred.
  • Deep understanding of sports culture, fandom, and the Miami market is a significant plus.

Responsibilities

  • Define, evolve, and champion the visual identity and creative voice of sports brands across consumer touchpoints.
  • Develop creative concepts aligned with the overarching marketing strategy set by the SVP of Marketing.
  • Ensure brand consistency across broadcast, digital, social media, out-of-home, print, in-venue, and experiential channels.
  • Lead major campaigns from ideation and pitching through production and post-launch analysis.
  • Direct photo and video shoots in collaboration with internal production teams and external agencies.
  • Create collateral for revenue-driving initiatives, including ticketing campaigns, corporate partnership pitches, and premium hospitality offerings.
  • Manage, inspire, and develop an in-house creative team, fostering innovation, collaboration, and continuous improvement.
  • Optimize creative workflows and resource allocation to deliver high-quality work on time and within budget.
  • Provide constructive feedback to develop junior creatives and mid-level managers.
  • Collaborate with marketing, digital, communications, and live-event production teams to ensure cohesive storytelling.
  • Serve as the primary creative liaison for sponsors, broadcast partners, and external creative or media agencies.
  • Present creative concepts and strategic rationale to executive leadership.

Benefits

  • Competitive executive base salary and performance-based bonus structure.
  • Medical, dental, and vision insurance.
  • 401(k) retirement plan with company match.
  • Access to sporting events, company-sponsored outings, and cultural experiences in Miami.
  • Basic Life and AD&D Insurance.
  • Paid Time Off (PTO) and paid holidays.
  • Tuition reimbursement.
  • 24/7 access to the Member Assistance Program (MAP).
  • Associate engagement events, including seasonal celebrations and on-site wellness activities.
  • Associate clothing discounts across company stores and e-commerce sites.
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