Marketing - Senior Director of Creative, Digital & Marketing Systems

Aline

21h•$180,000 - $200,000

About The Position

Aline is seeking a Senior Director of Creative, Digital & Marketing Systems to lead the creative output, digital experience, and technology foundation that powers its marketing function. The role combines creative leadership with marketing technology and AI expertise, focusing on strong output and velocity rather than process management. The successful candidate will lead people and resources responsible for building, designing, developing, and producing marketing work, while setting high standards and finding smarter ways to improve quality and scale. The position owns Aline’s marketing technology stack, creative output, website, and multimedia and video production strategy. It leads responsible adoption of AI across marketing and partners with Corporate Marketing and RevOps on content strategy, conversion optimization, and A/B testing. Aline builds an integrated technology platform for senior living communities, including CRM, sales and marketing automation, resident engagement, care coordination, billing, operations, business intelligence, and AI-powered solutions.

Requirements

10+ years of progressive experience in creative, digital marketing, or marketing leadership within B2B SaaS, with meaningful exposure to marketing technology and systems.
High creative standards and a strong portfolio of brand, campaign, and digital work.
Fluency with marketing automation platforms such as HubSpot or equivalent and CRM integration with Salesforce; administrator experience is not required, but understanding how the systems work together is expected.
Proven experience adopting and scaling AI tools to accelerate marketing workflows involving content, creative, campaign operations, or analytics.
Experience managing web development and creative functions, including agency relationships.
Bias toward action, with the ability to identify and address inefficiencies and creative gaps.
Collaborative, cross-functional approach and ability to build systems and assets that serve the entire go-to-market team.
High ownership mentality and willingness to set and uphold team standards.

Nice To Haves

Experience in a PE-backed or high-growth environment.
Experience in senior living, healthcare technology, or vertical SaaS.

Responsibilities

Lead adoption of AI tools across marketing to accelerate content creation, campaign execution, personalization, and workflow automation.
Monitor developments in AI and answer engine optimization (AEO) and provide concrete recommendations to marketing leadership.
Set standards, quality controls, and brand guardrails for responsible AI use within marketing.
Own the marketing technology stack, including marketing automation, campaign tools, and integrations with Salesforce CRM.
Configure marketing systems to support efficient campaign execution, accurate tracking, and clean data flows into go-to-market reporting.
Serve as the primary marketing stakeholder for technology stack decisions, vendor relationships, and tool evaluations.
Own creative output across brand design, sales collateral, product marketing assets, event materials, and campaign creative in all formats.
Manage internal creative resources and/or agency relationships to deliver high-quality work at the pace required by the business.
Ensure creative output adheres to brand standards and communicates Aline’s positioning clearly, consistently, and with visual impact.
Own Aline’s website, including its architecture, content strategy, performance optimization, and ongoing development.
Deliver website enhancements, new page builds, and technical improvements on time and to a high standard.
Ensure the website provides a strong digital experience, reflects Aline’s brand, supports SEO/AEO goals, and converts visitors into pipeline.
Partner with Corporate Marketing on content strategy and with RevOps on conversion optimization and A/B testing.
Oversee multimedia and video production strategy, including customer stories, explainer content, event recordings, and social-ready video.