Executive Director, Influencer Client Lead
About The Position
The Executive Director, Influencer Client Lead oversees and develops a team of influencer experts while providing strategic, consultative guidance to clients and senior leadership. The role leads client partnerships, identifies revenue opportunities, optimizes existing work, and communicates the value of influencer marketing within the broader digital and paid media ecosystem. The position drives innovation and the operationalization of scalable service offerings and go-to-market strategies. It also supports new business initiatives, strengthens agency culture, develops talent, and monitors changes and emerging trends in the influencer industry, communicating their potential impact on clients’ businesses. This position is based in an office-work policy requiring employees to work in the office at least three days per week, unless additional in-office days are directed by the agency or manager. Omnicom describes its commitment to inclusive teams and equal employment opportunity.
Requirements
- Bachelor’s degree; Marketing, Advertising, or Communications preferred.
- 12–15+ years of experience in influencer marketing, preferably in media environments.
- Hands-on experience managing influencer and/or integrated marketing campaigns.
- Experience working on client businesses and managing enterprise clients across a variety of industries.
- Experience managing and developing teams.
- Strong business acumen and ability to make impactful decisions in a timely manner.
- Business and operations experience designing structures and implementing workforce management solutions that meet client needs while supporting sustainable business growth and profitability.
- Strong people leadership and change management skills, including providing feedback and developing employees.
- Business forecasting and revenue management skills, including accountability for budget maintenance, client billing and payment workflows, and contract and business negotiations.
- Strong agency account management background and experience leading internal and external conversations with senior stakeholders.
- In-depth understanding of influencer marketing and the ability to match brand narratives with creator-led storytelling.
- Thorough understanding of the influencer ecosystem, including platform roles and responsibilities, creative development, talent perspectives, best practices, and measurement.
- Strong communication and presentation skills, including the ability to deliver persuasive, cohesive presentations and points of view.
- High integrity, autonomy, and self-motivation.
- Critical thinking and problem-solving skills, including implementing process improvements and quality controls.
Nice To Haves
- Marketing, Advertising, or Communications degree preferred.
- Experience in media environments preferred.
Responsibilities
- Oversee, mentor, and develop a team of influencer experts; guide workflow, encourage collaboration, and foster continuous learning.
- Act as a strategic partner to clients and senior leadership, providing consultative guidance on influencer marketing.
- Identify revenue opportunities and optimize existing efforts across the client portfolio to support business needs.
- Communicate influencer marketing’s role within the digital and paid media ecosystem and help operationalize service offerings and their value proposition.
- Identify innovations that address client challenges, advise on enterprise solutions, and operationalize processes to scale new go-to-market strategies.
- Contribute to agency culture, support new business initiatives, and help train and elevate employees.
- Monitor the influencer landscape, industry shifts, and emerging trends; communicate their impact on client businesses.
- Manage business operations, workforce structures, forecasting, revenue, budgets, client billing and payment workflows, contracts, and business negotiations.
- Lead internal and external conversations with senior stakeholders and build strong client relationships.
- Develop and implement processes and quality controls that reduce or eliminate errors.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
