Events Specialist - San Jose

F5•San Jose, CA

12d•$101,800 - $152,600•Onsite

About The Position

The Events Specialist is an integral member of F5’s Global Events team, leading the planning, production, and end-to-end execution of high-impact marketing events, conferences, and major industry trade shows, with a key focus on AI-centric events. The role translates marketing strategy and business goals into live, digital, and hybrid event experiences that increase brand visibility, engage audiences, and accelerate the sales pipeline. The position coordinates complex cross-functional workstreams, manages program financials, and makes operational decisions in fast-evolving environments. It calls for creative problem-solving, operational discipline, and familiarity with modern marketing technologies, as well as the ability to guide stakeholders and deliver experiences for global audiences. The position is based in San Jose, California, and requires in-office attendance. Travel is approximately 20% to 30% domestically and internationally. Event production periods may involve non-standard hours, including evenings and weekends. The base pay range is $101,800–$152,600 per annum. Incentive compensation, bonus, restricted stock units, and benefits may also be offered.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, Hospitality, or equivalent practical experience.
At least 5 years of progressive experience in event planning and project management.
Hands-on experience with Salesforce, Marketo, Uptempo, and enterprise event registration, badge scanning, and attendee mobile app platforms.
Proven success leading complex, multi-day marketing events, large trade show booth presences, and cross-functional campaigns from strategy through execution.
Experience managing RFP processes, negotiating master services agreements, and directing agency and production teams.
Ability and willingness to travel approximately 20% to 30% domestically and internationally.
Exceptional project governance, organization, and multitasking abilities across competing workstreams.
Strong analytical skills, pragmatic judgment, risk anticipation, contingency planning, and operational decision-making under pressure.
Strong relationship-building and stakeholder influence skills across cross-functional and global teams, including senior leaders, account executives, and external partners.
Outstanding written, verbal, and presentation skills.
Proactive, curious, resilient, and adaptable approach to evolving priorities and process improvement.
Ability to communicate effectively across multiple time zones and regions.
Ability to travel by airplane, train, or automobile and to walk extensively, stand for extended periods, and lift promotional or collateral items weighing up to 25 lbs.
Flexibility to periodically work non-standard hours, including evenings and weekends, during live event builds and executions.

Nice To Haves

Experience in an enterprise B2B technology or SaaS organization.

Responsibilities

Lead planning and execution of large-scale marketing events, trade shows, and customer experiences from inception through post-event wrap-up, in alignment with brand standards and business objectives.
Develop and maintain project plans, critical-path workback schedules, and milestone trackers.
Manage program budgets in Uptempo, including spend, purchase orders, accruals, and final reconciliations.
Collaborate with Product Marketing, Field Marketing, Demand Generation, Creative Services, and Sales on event themes, content programming, promotions, and account-based attendee acquisition plans.
Source, negotiate with, and manage vendors and agencies, including exhibit production houses, audio-visual and staging teams, venues, caterers, and transportation providers.
Oversee booth properties, demo station technical setups, partner deliverables, and on-site brand installations.
Establish on-site lead qualification protocols and coordinate timely SLA handoffs with Sales Enablement.
Analyze attendee feedback, session attendance, and pipeline influence to evaluate ROI and improve future events.
Perform other related duties and special event assignments as required.