Events Specialist - San Jose

F5 Networks•San Jose, CA

11d•Onsite

About The Position

The Events Specialist is an integral member of the F5 Global Events team, leading planning, production, and end-to-end execution of high-impact marketing events, conferences, and major industry trade shows, with a key focus on AI-centric events. The role translates marketing strategy and business goals into live, digital, and hybrid event experiences that increase brand visibility, drive audience engagement, and accelerate the sales pipeline. The specialist coordinates complex cross-functional workstreams, manages program financials, and makes practical decisions in evolving environments. The role requires operational discipline, creative problem-solving, and fluency with modern marketing technologies to deliver experiences for global audiences. This position is located in San Jose, California and requires in-office attendance. Travel of approximately 20% to 30% domestically and internationally is required for site inspections, vendor meetings, and event execution. Duties are typically performed in an office or home-office environment using standard computer and telecommunication systems. Event production may involve extensive walking, prolonged standing, and lifting promotional or collateral items weighing up to 25 pounds. Periodic non-standard hours, including evenings and weekends, are required during live event builds and executions.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, Hospitality, or equivalent practical experience.
At least 5 years of progressive experience in event planning and project management, preferably within an enterprise B2B technology or SaaS organization.
Hands-on experience with Salesforce, Marketo, and Uptempo, as well as enterprise event registration, badge scanning, and attendee mobile app platforms.
Proven success leading complex, multi-day marketing events, large trade show booth presences, and cross-functional campaigns from strategy through execution.
Experience managing RFP processes, negotiating master services agreements, and directing agency and production teams.
Ability and willingness to travel approximately 20% to 30% domestically and internationally.
Ability to communicate effectively across multiple time zones and regions.
Ability to travel by airplane, train, or automobile.
Ability to walk extensively, stand for extended periods, and lift promotional or collateral items up to 25 pounds.
Flexibility to periodically work non-standard hours, including evenings and weekends, during event builds and executions.
Exceptional project governance, organization, multitasking, analytical, problem-solving, communication, relationship-building, and stakeholder influence skills.
Ability to anticipate risks, formulate contingency plans, make sound operational decisions under pressure, and adapt to changing business priorities.

Responsibilities

Lead large-scale marketing events, trade shows, and customer experiences from inception through post-event wrap-up, aligning them with brand standards and strategic business objectives.
Develop and maintain project plans, critical-path workback schedules, and milestone trackers.
Manage program budgets in Uptempo, including spend, purchase orders, accruals, and final reconciliations.
Collaborate with Product Marketing, Field Marketing, Demand Generation, Creative Services, and Sales on event themes, content programming, promotions, and account-based attendee acquisition plans.
Source, negotiate with, and manage vendors and agencies, including exhibit production houses, audio-visual and staging teams, venues, caterers, and transportation providers.
Oversee booth properties, demo station technical setups, partner deliverables, and on-site brand installations.
Establish on-site lead qualification protocols and partner with Sales Enablement to ensure timely SLA handoffs.
Analyze attendee feedback, session attendance, and pipeline influence to evaluate ROI and improve future events.
Perform other related duties and special event assignments as required.