Events BDR

Stratus

1d • Remote

About The Position

The Events BDR helps turn events into sales pipeline by engaging attendees in person and following up with leads before and after each show. The role works remotely and requires the candidate to be based in the U.S. Travel is 50% or more, with additional seasonal travel. The position reports to the VP of Marketing.

Success in the first year includes booking meetings ahead of events and on the show floor, contacting event leads within days of each show while maintaining clean CRM records, increasing opportunities created from event scans, and building strong working relationships with sales and field marketing.

Requirements

• 1–3 years of experience in a BDR, SDR, field marketing, or similar outbound role.
• Confident, friendly communication skills and comfort starting conversations in person, by phone, on LinkedIn, and by email.
• Strong organization and persistence, with reliable follow-up habits and comfort with a fast pace and quick post-event turnaround.
• Comfort using a CRM and sales engagement or email tools; the company uses Salesforce and HubSpot.
• Willingness to travel for events and work long days on the show floor.
• Self-direction and comfort building processes as the work develops.

Nice To Haves

• Experience at trade shows or events.
• Experience in construction, trades, or field services.
• Experience with outreach tools and comfort using AI tools to research accounts and personalize outreach.

Responsibilities

• Work the event booth in person, greet attendees, qualify their interest, scan badges, and capture useful follow-up notes.
• Conduct pre-event outreach to target accounts, customers, and prospects by email, phone, and LinkedIn to invite them to the booth and book on-site meetings.
• Follow up promptly by email and phone with event leads, using conversation notes and including people who did not visit the booth, to book discovery meetings for sales.
• Qualify and nurture warm scans, then hand sales-ready leads to account executives with clear context.
• Coordinate with account executives and the Field Marketing Manager on target lists, meeting goals, and handoffs before, during, and after events.
• Maintain accurate lead and activity records in the CRM and report on meetings booked, scan-to-opportunity conversion, and event-sourced pipeline.
• Share attendee feedback, including objections, questions, and competitor mentions, with Product Marketing and Content Marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed