Event Sales Manager

Topgolf•Naperville, IL

About The Position

The Event Sales Manager drives revenue growth by owning the full sales cycle across inbound leads and outbound business development. The role focuses on growing the sales pipeline, converting accounts, and delivering high-quality client experiences that encourage repeat business. It is a guest-facing role in a high-energy venue and requires a flexible schedule, including evenings, weekends, and holidays, with availability for extended hours during peak periods, special events, and high-volume seasons. The manager handles sales from the initial inquiry through venue tours, proposals, closing, event execution coordination, and post-event follow-up. The role partners with Operations and the Culinary Team, maintains accurate Banquet Event Orders, monitors performance and pipeline data, and represents the Topgolf brand in client and community interactions. The position also involves regular coordination with sales leadership and venue teams to align on targets and execution.

Requirements

At least 5 years of progressive sales experience, including leadership of direct reports.
Proven success in high-volume events or hospitality sales environments.
Strong proficiency in Salesforce or a similar CRM.
Proficiency with Excel and reporting tools.
Must be at least 21 years of age, as required by state or local law.
Ability to work a flexible schedule that includes evenings, weekends, and holidays, and extended hours during peak periods, special events, and high-volume seasons.
Ability to remain stationary for extended periods, including at a desk, computer workstation, or within the venue.
Ability to regularly move throughout the venue for site tours, event setup walkthroughs, and interaction with guests and operational teams.
Ability to occasionally lift, carry, and/or move up to 25 pounds.
Ability to communicate clearly and effectively verbally and in writing, in person, by phone, and electronically.
Ability to hear and respond to verbal communication in a venue environment with moderate to high background noise.
Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence.

Nice To Haves

Bachelor's degree in hospitality management, Business Administration, or a related field; an equivalent combination of education and relevant experience will be considered.
Progressive, relevant experience within the hospitality industry.

Responsibilities

Manage a high-volume inbound pipeline and conduct consistent outbound prospecting during daily Power Hours.
Own each stage of the sales cycle, from first inquiry through tour, proposal, and close.
Conduct venue tours and client touchpoints to convert opportunities.
Identify upsell opportunities and maximize the value of client relationships.
Provide an exceptional client experience from initial inquiry through post-event follow-up.
Partner with Operations and the Culinary Team to support successful event execution.
Maintain detailed and accurate communication on Banquet Event Orders (BEOs) to prevent day-of issues.
Represent the Topgolf brand with professionalism and hospitality.
Review daily performance metrics, lead rotations, and key numbers to track progress and identify gaps.
Maintain pipeline accuracy and data integrity to support forecasting.
Identify sales process improvement opportunities and share them with leadership.
Build community awareness of the Topgolf brand through networking and professional engagement.
Participate in daily huddles, weekly sales meetings, and one-on-ones with sales leadership.
Stay aligned with venue priorities, targets, and execution standards, and demonstrate Topgolf's Core Values.
Follow up with clients to assess satisfaction and use feedback to improve future sales and event outcomes.
Communicate pipeline updates and event details to leadership and operations, and ensure clear BEO documentation and reporting.
Take ownership of pipeline performance and revenue results, monitor metrics, and follow through on commitments.