Event Sales Manager

Topgolf•Naperville, IL

About The Position

The Event Sales Manager drives revenue growth by owning the full sales cycle across inbound leads and outbound business development. The role focuses on pipeline growth, account conversion, and providing high-quality client experiences that encourage repeat business. It is a guest-facing position in a high-energy venue and requires a flexible schedule that includes evenings, weekends, and holidays, as well as extended hours during peak periods, special events, and high-volume seasons. The manager works with Operations and the Culinary Team to deliver successful events, maintains accurate event documentation and pipeline records, monitors business performance, and contributes to sales process improvement and community awareness. The position also involves participating in team meetings and demonstrating Topgolf’s core values of Fun, One Team, Excellence, Courage, and Caring.

Requirements

At least 5 years of progressive sales experience, including leadership of direct reports.
Proven success in high-volume events or hospitality sales environments.
Strong proficiency in Salesforce or a similar CRM, Excel, and reporting tools.
Must be at least 21 years of age where required by state or local law.
Ability to remain stationary for extended periods and regularly move throughout the venue.
Ability to occasionally lift, carry, and/or move up to 25 pounds.
Ability to communicate clearly and effectively verbally and in writing, in person, by phone, and electronically.
Ability to hear and respond to verbal communication in a venue environment with moderate to high background noise.
Visual acuity sufficient to read documents, screens, CRM dashboards, BEOs, and correspondence.

Nice To Haves

Bachelor’s degree in hospitality management, Business Administration, or a related field; an equivalent combination of education and relevant experience will be considered.
Progressive, relevant experience within the hospitality industry.

Responsibilities

Manage a high-volume inbound pipeline and conduct consistent outbound prospecting during daily Power Hours.
Own the sales process from initial inquiry through tours, proposals, and closing.
Conduct venue tours and client touchpoints to convert sales opportunities.
Grow accounts by identifying upsell opportunities and maximizing client relationship value.
Provide an exceptional client experience from inquiry through post-event follow-up.
Partner with Operations and the Culinary Team to ensure events are executed successfully.
Maintain detailed, accurate Banquet Event Orders (BEOs) and communication to prevent day-of issues.
Represent the Topgolf brand with professionalism and hospitality.
Review daily performance metrics, key numbers, and lead rotations to track progress and identify gaps.
Maintain pipeline accuracy and data integrity to support forecasting.
Identify sales process improvement opportunities and share them with leadership.
Build community awareness of the Topgolf brand through networking and professional engagement.
Participate in daily huddles, weekly sales meetings, and one-on-ones with sales leadership.
Stay aligned with venue priorities, targets, and execution standards.
Demonstrate Topgolf’s core values in interactions.
Monitor personal metrics and adjust sales activity when performance or conversion is lagging.
Follow through on commitments to clients, operations, and sales leadership.