Event Sales Manager

Topgolf•Woodbury, MN

14h

About The Position

The Event Sales Manager drives revenue growth by owning the full sales cycle across inbound leads and outbound business development. The role focuses on pipeline growth, account conversion, and delivering high-quality client experiences that encourage repeat business. The manager conducts venue tours, develops proposals, closes sales, identifies upsell opportunities, and partners with Operations and the Culinary Team to ensure events are executed well. The role also maintains accurate pipeline data and Banquet Event Orders (BEOs), monitors performance metrics, supports sales process improvements, and builds Topgolf’s community presence through networking and professional engagement. This is a guest-facing role in a high-energy, high-volume venue. It requires a flexible schedule that includes evenings, weekends, and holidays, with extended hours during peak periods, special events, and high-volume seasons. The role participates in daily huddles, weekly sales meetings, and individual meetings with sales leadership, and is expected to demonstrate Topgolf’s Core Values: Fun, One Team, Excellence, Courage, and Caring.

Requirements

At least 5 years of progressive sales experience, including leadership of direct reports.
Proven success in high-volume events or hospitality sales environments.
Strong proficiency in Salesforce or a similar CRM, as well as Excel and reporting tools.
Must be at least 21 years of age, as required by state or local law.
Ability to work a flexible schedule that includes evenings, weekends, and holidays, and extended hours during peak periods, special events, and high-volume seasons.
Ability to remain stationary for extended periods, including at a desk, computer workstation, or within the venue.
Ability to regularly move throughout the venue for site tours, event setup walkthroughs, and guest and team engagement.
Ability to occasionally lift, carry, and/or move up to 25 pounds.
Ability to communicate clearly and effectively verbally and in writing, in person, by phone, and electronically.
Ability to hear and respond to verbal communication in a venue environment with moderate to high background noise.
Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence.

Nice To Haves

Bachelor’s degree in hospitality management, Business Administration, or a related field; equivalent education and relevant experience will be considered.
Progressive, relevant experience within the hospitality industry.

Responsibilities

Manage a high-volume inbound pipeline and conduct consistent outbound prospecting during daily Power Hours.
Own each stage of the sales cycle, from the initial inquiry through venue tour, proposal, and close.
Deliver in-person selling experiences through venue tours and client touchpoints.
Identify upsell opportunities and maximize the value of client relationships.
Provide an exceptional client experience from initial inquiry through post-event follow-up.
Partner with Operations and the Culinary Team to support successful event execution.
Maintain detailed, accurate communication on Banquet Event Orders (BEOs) to prevent day-of issues.
Represent the Topgolf brand professionally and hospitably in every interaction.
Review daily performance metrics, key numbers, and lead rotations to track progress and identify gaps.
Maintain pipeline accuracy and data integrity to support forecasting.
Identify sales process improvements and share them with leadership.
Build awareness of the Topgolf brand in the community through networking and professional engagement.
Participate in daily huddles, weekly sales meetings, and 1:1s with sales leadership.
Stay aligned with venue priorities, targets, and execution standards.
Demonstrate Topgolf’s Core Values in all interactions.
Take ownership of pipeline performance and revenue results, monitor metrics, and adjust approach when activity or conversion is lagging.
Follow through on commitments to clients, Operations, and sales leadership.