Event Sales Manager MAP & Sebastiani Winery (Sonoma, CA)

Foley Hospitality Group LLC•Sonoma, CA

10d•$85,000 - $95,000

About The Position

The Event Sales Manager sells weddings, social events, corporate meetings without rooms, social room blocks, and catering events for MacArthur Place and Sebastiani Winery. The role develops new business, cultivates client and industry relationships, negotiates contracts, and achieves revenue goals while delivering a luxury hospitality experience. The manager works with operations and event management teams to ensure a smooth transition from sales through event execution and maintain exceptional guest service. Responsibilities include responding to inquiries and referrals; prospecting and developing accounts; conducting venue tours and client consultations; preparing proposals, negotiating pricing and contracts, and closing business; and meeting revenue goals. The role also maintains client relationships, CRM and sales records, contract and deposit documentation, and successful handoffs to the Events team. The Event Sales Manager collaborates across departments, represents the venues at industry and community events, supports sales collateral and marketing initiatives, and monitors market trends to recommend ways to increase revenue.

Requirements

Three or more years of event, wedding, or hospitality sales experience.
Demonstrated success achieving or exceeding sales goals.
Strong negotiation, presentation, and relationship-building skills.
Excellent written and verbal communication skills.
Strong organization and ability to manage multiple priorities in a fast-paced environment.
Proficiency with CRM systems, event management software, and Microsoft Office.
Ability to work evenings and weekends as business demands.

Nice To Haves

Event, wedding, or hospitality sales experience in a luxury hotel, resort, winery, or event venue.

Responsibilities

Respond promptly and professionally to inbound inquiries, referrals, and wedding planner requests.
Solicit new and existing accounts through telephone prospecting, outside sales calls, networking, site inspections, and written communication.
Conduct property tours and customized client consultations highlighting both venues.
Develop proposals, negotiate pricing and contracts, and close business while maximizing revenue opportunities from guestrooms, venue rental, food and beverage, bar, and ancillary services.
Meet or exceed quarterly and annual revenue goals and identify opportunities to maximize total event revenue.
Build and maintain relationships with wedding planners, corporate meeting planners, destination management companies, and other referral partners.
Provide consultative sales service from initial inquiry through turnover, understand client needs, and recommend event solutions.
Prepare proposals, contracts, correspondence, and other sales documentation accurately and promptly.
Maintain current client information and activity in CRM and sales systems; manage negotiations, revisions, deposits, and contract execution.
Document booked business and transition it to the Events team; resolve client concerns promptly.
Partner with Event Managers, Culinary, Operations, Hospitality Centers, and other departments to support successful event execution.
Participate in planning meetings, site visits, and property walkthroughs as needed.
Represent MacArthur Place and Sebastiani Winery at trade shows, networking events, FAM trips, and community events.
Assist with sales collateral, promotional packages, and marketing initiatives; monitor market trends and recommend strategies to increase sales and revenue.