Event and Partner Marketing Manager

Coursedog

5d • $120,000 - $140,000 • Remote

About The Position

The Event and Partner Marketing Manager leads event strategy and execution across Coursedog’s event portfolio, including large tradeshows, user conferences, executive events, and regional meetings. The role plans events around lead-generation and pipeline goals, owns programs from pre-event promotion through post-event follow-up, and coordinates events as part of broader integrated marketing campaigns. It requires managing multiple concurrent events, collaborating closely with Sales, BDR, Account Managers, Product, and Marketing, and traveling approximately 20–30% of the time for on-site execution. The manager also oversees event logistics, vendors, budgets, staffing, performance measurement, and the use of AI tools and automation to improve event workflows and campaign effectiveness.

Coursedog is a remote-first company focused on improving student success through academic operations software. The position is suited to a strategic, collaborative, detail-oriented marketer who can work at a fast pace, take initiative, and own outcomes from planning through measurement.

Requirements

• At least 5 years of marketing experience, including hands-on event planning and execution across tradeshows, user conferences, executive events, and regional meetings.
• Ability to connect event planning to lead-generation and pipeline goals, rather than focusing only on logistics.
• Experience with campaign planning, demand generation, marketing analytics, and cross-functional collaboration in a marketing team.
• Experience using AI tools and keeping current with relevant AI capabilities; ability to evaluate and implement AI solutions for marketing and event operations.
• Strong attention to detail and organization, with the ability to execute under pressure and manage multiple concurrent events.
• Excellent project management and cross-functional communication skills, including effective partnership with Sales, Product, and other teams.
• Collaborative nature and openness to feedback.
• Initiative, speed, and adaptability in a high-velocity environment.
• Willingness and ability to travel 20–30% of the time for events and conferences.

Responsibilities

• Own end-to-end event strategy, setting lead and pipeline goals and planning audience strategy and programs around those goals.
• Plan and execute tradeshows, user conferences, high-touch executive events, and regional meetings, tailoring each event to its purpose and audience.
• Coordinate integrated pre- and post-event marketing, including invitations, promotional campaigns, targeted outreach, follow-up campaigns, and lead handoff to Sales.
• Partner with Marketing, Sales, BDR, and Product on broader initiatives and campaigns that include events, aligning strategy, messaging, and timelines.
• Manage event logistics, including internal communications, venue and vendor negotiations, budgets, timelines, staffing, and on-site execution.
• Use AI tools and automation to improve event workflows, lead tracking, and campaign effectiveness.
• Track event performance against pipeline and revenue goals, analyze results, and use findings to refine future strategy.
• Travel approximately 20–30% of the time to represent Coursedog, build prospect and customer relationships, and execute events.
• Take initiative across the marketing function and drive outcomes proactively.

Benefits

• Healthcare, dental, and vision coverage, with a fixed annual employer contribution toward premiums.
• Access to wellness and support programs, including mental health support, vision benefits, family planning support, and primary care.
• Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
• Safe Harbor 401(k) plan available from the first day of employment, with a 4% employer match on total compensation, subject to federal limits.
• Unlimited paid time off.
• Remote-first work environment.
• Company equity grants, reviewed and adjusted with promotions.
• Up to 6 weeks of paid bonding leave at 100% of base pay for all parents following birth, adoption, or foster placement.
• Birthing parents receive an additional 6 weeks of paid medical recovery leave at 100% of base pay.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed