Event and Conference Manager

Funnel Leasing

2h•$80,000 - $95,000•Remote

About The Position

Funnel Leasing Inc. is seeking an Event and Conference Manager to own their events and conferences calendar end-to-end, including ideation, logistics, vendor negotiation, branding, and on-site execution. This role is revenue-critical, responsible for the commercial engine behind every event by partnering with SDRs and sales on targeted outreach before events, ensuring lead follow-up with demand gen, and supporting ABM campaigns. The position drives a significant portion of the company's annual pipeline through industry events, the user conference (The Forum), and other initiatives.

Requirements

6+ years of progressive event or field marketing management experience; B2B SaaS or similar preferred.
Hands-on experience setting up and administering event management platforms (e.g. Whova, Cvent, Splash, Bizzabo, or similar) and other registration/lead capture tools.
Familiarity with CRM and marketing automation platforms (e.g. Salesforce, HubSpot, Marketo, or similar) for outreach and follow-up tracking.
Excellent interpersonal skills and a track record working cross-functionally, especially with sales and SDR teams.
Excellent presentation skills, both virtual and in-person.
Proven track record of running events that produce pipeline, not just attendance.
Strong verbal and written communication skills.
Creative. You think of outside-the-box ideas that have a lasting impact on prospects and event attendees.
Style. You’re often told you have great taste and stay on top of trends and culture.
Hyper-organized. You manage (and can cite) highly interdependent, complex projects and keep every workstream on track without losing details along the way.
Sales-minded. You obsess over the persona each event is meant to reach, and make sure sales, SDRs, and demand gen are amplifying your efforts toward the right attendees.
A team player. You collaborate daily with Marketing, Sales, SDRs, Demand Gen, Product, and other teams, and can work across a range of disciplines to get things done.
Trendsetter. You push the status quo and look for a better way to improve Funnel’s buyer journey. You keep up to date with others pushing boundaries.

Nice To Haves

Hotel/hospitality degree a plus, not required.
Exposure to ABM strategy and execution a plus.
Local candidates to Odessa/Tampa, FL a plus.

Responsibilities

Conceptualize differentiated booth designs and VIP experiences with external vendors.
Build and maintain the events calendar with the marketing team.
Work with graphic design to finalize promotional assets, swag and VIP gifts.
Own all event logistics: venue, A/V, catering, shipping, and vendor negotiation for the best rates and terms.
Set up and maintain event management platforms and related tools (registration, check-in, lead capture) and keep them current across every event.
Manage registration sites and event landing pages.
Work with HR to plan and run Funnel Fest, the annual employee conference.
Travel to and serve as on-site point of contact for all industry conferences, The Forum, and Funnel Fest; staff local or regional events as needed.
Own outreach planning with SDRs and sales for every event: target account lists, invite cadence, and follow-up ownership before attendees ever arrive.
Partner with demand gen on post-event follow-up so every lead gets the right next step, fast.
Support ABM campaigns tied to (and independent of) events: account selection, personalized outreach, and executive experiences for top targets.
Work with sales to confirm the right people are being invited and shown up for, not just headcount.
Share attendee lists, overview decks, and other pertinent event information with internal stakeholders.
Track and report event and campaign ROI: pipeline sourced and influenced, cost per lead, follow-up conversion, to continuously improve strategy.
Stay current on industry trends, market dynamics, and buyer behavior to keep event strategy sharp.
Develop relationships with other partners in our space to encourage collaborative events.
Recruit, train, and manage on-site event staff and any contracted support.
Lead the Funnel event team on-site to build attendee relationships that support sales objectives.
Keep the Odessa, FL office presentable and stocked; staff it up to 2 days/week to coordinate deliveries and prep for on-site meetings (for local Tampa candidates).
Develop and manage event budgets and marketing plans against approved objectives.
Evaluate new event opportunities before committing budget or staff time.
Administer all phases of the event function: planning, marketing, servicing, and admin, within approved budget.