Event Activation Specialist - Seasonal

The Feed•Broomfield, CO

About The Position

The Feed is hiring a seasonal Event Activation Specialist to support its brand presence at endurance sports events nationwide, primarily HYROX competitions and Rock 'n' Roll Running Series events, with opportunities to support other races and brand activations. The position is based in the Denver/Boulder area and is anticipated to continue through June 2027. The role involves domestic travel and hands-on event work, including expo setup and teardown, equipment handling, retail operations, athlete engagement, inventory management, and event logistics. Team members may be deployed individually, in pairs, or as part of a larger event team. Work schedules and hours vary according to event needs; consistent weekly hours are not guaranteed. Assignments may last four to five consecutive days and may include weekends, early mornings, occasional evenings, and shifts of approximately 8–12 hours. The specialist must be able to work proactively and adapt to changing priorities, including during physically demanding event days. In-person training, warehouse preparation, and occasional post-event debriefs take place in Broomfield. The Feed arranges or reimburses approved business travel expenses under company policy. The ideal candidate is proactive, resourceful, energetic, resilient, outgoing, reliable, adaptable, hands-on, and team-oriented, with an interest in the endurance sports community. Attitude, initiative, and coachability are valued over extensive event experience. Prior experience in events, experiential marketing, retail, or hospitality is preferred but not required. Compensation is $25.00–$28.00 per hour, depending on experience. Seasonal employees are eligible for paid sick leave in accordance with Colorado law; no additional employee benefits are offered.

Requirements

Be based in Denver/Boulder or surrounding Colorado areas and be able to attend occasional training, warehouse preparation, and post-event debriefs in Broomfield.
Be available for domestic travel, including multi-day assignments of up to four to five consecutive days, weekends, early mornings, and occasional evenings.
Be comfortable working event shifts of approximately 8–12 hours, including extended periods of standing and walking, with appropriate breaks and accommodations.
Be able to assist with physically demanding setup and teardown, including lifting and moving event equipment using appropriate assistance or equipment when needed.
Be comfortable working independently on assigned responsibilities or alongside a larger event team.
Have flexible availability for scheduled events; hours vary throughout the season based on business needs.
Demonstrate initiative, resourcefulness, energy, resilience, strong communication and interpersonal skills, reliability, adaptability, and a team-oriented approach.

Nice To Haves

Previous experience in events, experiential marketing, retail, or hospitality.
Participation in HYROX, running, or other endurance sports and familiarity with the athlete community.

Responsibilities

Travel to events nationwide to assist with expo setup and teardown, loading equipment, building displays, retail operations, and on-site activations.
Represent The Feed professionally and enthusiastically, educate athletes about products, and create positive brand experiences.
Anticipate needs, troubleshoot unexpected challenges, adapt to changing priorities, and independently execute assigned responsibilities.
Keep event spaces organized, stocked, and presentable; assist with inventory management, packing, and equipment organization.
Attend in-person training at the Broomfield office and assist with warehouse staging, equipment preparation, and event logistics as needed.
Participate in event debriefs, provide feedback, and assist with post-event inventory and equipment organization.