Marketing Activation Specialist

Esri•Redlands, CA

8d•$74,256 - $131,040

About The Position

The Marketing Activation Specialist supports the channel activation team in translating campaign direction into coordinated in-market engagement across advertising and email. The role works cross-functionally with advertising and email specialists, creative partners, and marketing analytics to coordinate activation, implement sequencing and prioritization decisions, and provide reporting and analysis that informs activation choices. Through in-market monitoring and performance insight, the specialist identifies engagement patterns, flags potential optimization opportunities, and supports continuous improvement across marketing at Esri. Occasional travel may be required, up to approximately 20%, depending on business requirements. Visa sponsorship is not available; applicants must be authorized to work for any employer in the United States.

Requirements

At least 3 years of experience in digital marketing, campaign activation, or performance-driven marketing roles.
Experience supporting advertising, email, or integrated digital campaigns.
Ability to produce performance reports and conduct basic analysis to support activation and optimization decisions.
Experience collaborating with strategists, creatives, analytics partners, and cross-functional stakeholders.
Strong written and verbal communication skills, including the ability to clearly summarize findings and observations.
Bachelor’s degree in marketing, communications, business, or a related field.
Applicants must be authorized to work for any employer in the United States; visa sponsorship is not available.
Occasional travel may be required, up to approximately 20%, with needs varying by business requirements.

Nice To Haves

Master’s degree in marketing, communications, business, or a related field.
Experience supporting cross-channel campaign coordination in a B2B marketing environment.
Familiarity with campaign performance reporting, dashboards, or marketing analytics tools.

Responsibilities

Implement cross-channel sequencing and prioritization decisions defined by advertising and email strategists to support consistent in-market execution.
Assist strategists in aligning activation decisions across channels and coordinate execution timing and campaign activation adjustments with advertising and email strategists.
Produce regular advertising and email campaign performance reports, including supporting analysis, to inform strategist review and data-informed activation decisions.
Monitor in-market engagement patterns across channels and flag when channel roles, timing, or sequencing may need adjustment.
Research emerging channels, partners, and activation technologies by gathering benchmarks and inputs.
Share cross-channel engagement observations to inform experimentation, in-market optimization, and future activation planning.