Manager, Marketing Activation (Preschool)

MGA Entertainment, Inc.•Los Angeles, CA

2h•$100,000 - $125,000

About The Position

MGA Entertainment is seeking a Manager, Marketing Activation for its Preschool brands in the United States. This role is responsible for turning brand strategy into live campaigns, including content, social calendars, creator collaborations, retail activations, and performance analysis. The position requires an understanding of marketing to both children (fans) and parents (buyers), with an awareness of platform and compliance realities in the kids' space. It's a fast-paced, hands-on role where the manager will be actively involved in campaign building, creative review, and real-time adjustments.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
5+ years of experience in consumer marketing, preferably within the toy, entertainment, or CPG industry.
Experience executing multi-channel marketing campaigns with proven success.
Strong knowledge of social media platforms, influencer marketing, and content creation.
Demonstrated ability to collaborate across teams and manage multiple stakeholders.
Analytical mindset with experience tracking and reporting on campaign performance.

Nice To Haves

Familiarity with global toy or entertainment markets.
Proficiency in marketing tools like Google Analytics or Sprout Social.
Knowledge of children’s digital media regulations, including COPPA compliance.

Responsibilities

Own the planning, execution, and optimization of integrated U.S. marketing campaigns across digital, social, experiential, and retail channels.
Own the go-to-market plan for every product launch, in lockstep with the Brand and Planning teams' roadmap and launch calendar.
Lead the development and execution of consumer-facing experiential activations.
Manage external agency partners and day-to-day campaign budget tracking.
Lead social strategy across Instagram, Meta, TikTok, and YouTube, with a point of view on where the preschool parent audience actually lives.
Build and steward the creator roster across top Mom and Toy creators; own briefing, negotiation support, and performance review.
Direct the Creative team /external partners to produce on-brand assets tailored by platform; act as a standard-bearer for creative quality.
Own the content and social calendar, ensuring continuous engagement between launch moments.
Lead bi-weekly calls with international sales teams, serving as the central point of contact for campaign plans, asset needs, and in-market activation support.
Partner with Sales and Merchandising to execute U.S. retail activation, ensuring brand consistency in-store and online.
Partner with the Planning team on product launches, messaging, and consumer insights.
Partner with Digital Strategy and Media teams on paid media strategy, including paid social and retail media.
Develop retailer-specific programs that drive engagement and sell-through at top U.S. accounts, and share those programs with global counterparts.