Marketing Activation Senior Manager

SIXT•Dallas, TX

19h

About The Position

The Marketing Activation Senior Manager turns SIXT’s brand ambition into U.S. campaigns, partnerships, and experiences that build customer engagement and loyalty while driving direct bookings and revenue. The role connects global marketing strategy with U.S. audiences and leads initiatives across brand, growth, loyalty, and SIXT’s flagship U.S. sports partnership. The position leads campaigns from initial concept through launch, shaping messaging and creative, coordinating stakeholders, agencies, budgets, timelines, approvals, and execution details. It activates partnership rights across media, social, events, hospitality, ticketing, and brand integrations; adapts global priorities for U.S. campaigns and local experiences; and builds a network of agencies and freelancers across key markets. Success is measured across brand, acquisition, loyalty, bookings, and revenue, with performance results used to improve future campaigns.

Requirements

5–7+ years of experience in brand, sponsorship, partnership, experiential, field, or integrated marketing.
A portfolio of work and an ability to explain its results.
Experience activating sponsorship or partnership rights across channels to create engaging experiences and measurable business outcomes.
Ability to develop and advocate for bold creative ideas and make a convincing case for unconventional approaches.
Ability to manage creative development, budgets, timelines, approvals, agencies, and launch details.
Ability to gain support from U.S. and global stakeholders and work through competing opinions.
Ability to use performance data to understand customer response and improve campaigns.

Responsibilities

Develop and activate SIXT’s flagship U.S. sports partnership through media, social, events, hospitality, ticketing, and brand integrations.
Lead campaigns from concept through launch, shaping messaging and creative and coordinating the people and details needed for execution.
Adapt global brand priorities into U.S. campaigns, launches, and local experiences that attract customers and drive direct bookings.
Build a network of agencies and freelancers across key markets to develop and deliver culturally relevant ideas.
Define campaign success measures and track results across brand, acquisition, loyalty, bookings, and revenue.
Use performance results to improve future campaigns.
Manage creative development, budgets, timelines, approvals, agencies, and launch details.
Build support among U.S. and global stakeholders while navigating competing opinions.