Europe marketing manager

The job overview for this role is that the company, Watershed, is seeking a skilled marketer to join their team in Europe. The main responsibility of this role is to accelerate Watershed's growth by creating and influencing new pipeline throughout Europe. The ideal candidate will have a deep knowledge of European markets, experience in executing marketing activities, and a mindset focused on growth. They will be responsible for developing and executing field marketing strategies, managing digital demand generation campaigns, and engaging with executive audiences and top accounts at enterprise companies. This role requires someone who can work autonomously, operate successfully in a fast-moving environment, and drive both short- and long-term growth.

• Develop and execute on first- and third-party events, including researching and vetting industry events, defining audience and content strategy, driving registration, coordinating logistics, and owning follow-up campaigns.
• Engage C-Level audiences through digital campaigns and high-touch events with targeted, persona-based messaging and content.
• Collaborate with the sales team to engage the right accounts and contacts, personalize outreach, and follow up on new leads.
• Scale digital demand generation and account-based marketing tactics to effectively target decision makers at top European accounts across paid channels.
• Help formulate and scale search engine marketing campaigns, including creating and optimizing campaigns, expanding keyword sets, testing bid strategies, and running A/B tests.
• Develop measurement frameworks to assess overall marketing performance, monitor and analyze KPIs, and report on progress towards pipeline goals.
• Research, choose, and manage external vendors and agencies as needed.

• Experienced marketer with a deep knowledge of European markets
• Proven track record of executing marketing activities mapped to sales segments
• Comfortable working autonomously to develop and execute an event strategy that engages executives
• Able to manage demand generation campaigns to drive leads across various paid and organic channels
• Deep experience in field marketing and/or digital demand generation
• Willingness to tackle initiatives outside of comfort zone
• Ability to operate successfully in a fast-moving, ambiguous environment
• Energized by driving short- and long-term growth
• Strong research and vetting skills for industry events
• Ability to define audience and content strategy for events
• Coordination and logistics management for events
• Experience engaging C-Level audiences with targeted messaging and content
• Collaboration with sales team to engage accounts and contacts
• Scaling digital demand generation and account-based marketing tactics
• Knowledge of search engine marketing (SEM) campaigns and optimization
• Ability to develop measurement frameworks and monitor KPIs
• Research, choose, and manage external vendors and agencies as needed.

• Opportunity to work closely with the sales team and engage with the right accounts and contacts
• Personalized outreach to target audience(s)
• Engagement in marketing events
• Ancillary meetings to engage open pipeline
• Follow-up on new leads
• Scale digital demand generation and account-based marketing tactics
• Target decision makers at top European accounts
• Formulate and scale search engine marketing campaigns
• Create and optimize SEM campaigns
• Expand keyword sets and test new bid strategies
• Run A/B tests to increase conversion rates
• Develop short and long term measurement frameworks for assessing marketing performance
• Monitor, analyze, and report on KPIs
• Research, choose, and manage external vendors and agencies as needed
• Opportunity to work in a high-growth, fast-paced startup environment
• Ability to work remotely in various time zones
• Opportunity for long-term distributed team growth
• Hub offices in San Francisco, New York, and London
• Transparent and lack of surprise interview process