Equipment Sales Representative

King Ranch•Houston, TX

About The Position

The Equipment Sales Representative manages key customer account relationships to provide a differentiated customer experience. The role involves discussing and demonstrating represented equipment knowledgeably, understanding and executing actions to achieve company goals, and understanding programs and incentives. The representative identifies potential customers using available prospecting tools and the Customer Resource Management (CRM) system; greets customers and builds rapport in a retail store or field environment; enters customer information into the CRM according to company guidelines; and helps customers select appropriate equipment through discussion or demonstration. The representative completes documentation for sales, financing, and delivery, then follows up after the sale to ensure a satisfactory customer experience. The role also contributes to a positive workplace through accountability, open communication, teamwork, and commitment to customer service. The representative participates in business and department activities that support a positive customer experience, assists with company events as required, and supports management in pursuing corporate policies, plans, goals, and long-term objectives.

Responsibilities

  • Manage key customer account relationships to provide a differentiated customer experience.
  • Discuss and demonstrate represented equipment knowledgeably.
  • Understand and execute required actions to achieve company goals.
  • Read and understand programs and incentives.
  • Identify potential customers using prospecting tools and the CRM system.
  • Greet customers and build rapport in a retail store or field environment.
  • Enter customer information into the CRM system according to company guidelines.
  • Assist customers in selecting appropriate equipment through discussion or demonstration.
  • Complete documentation for sales, financing, and delivery.
  • Follow up with customers after sales to ensure a satisfactory experience.
  • Encourage accountability, open communication, teamwork, and a commitment to serving the customer.
  • Participate in business and department activities related to ensuring a positive customer experience.
  • Assist with preparation and execution of company events, such as trade shows, fairs, and field days, as required.
  • Support management in pursuing corporate policies, plans, goals, and long-term objectives.
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