Enterprise Director of Digital Marketing
HEI Hotels & Resorts•Fairfield, CT
•$100,000 - $115,000•Remote
About The Position
The Enterprise Director of Digital Marketing manages public relations, PR and marketing information on websites, digital marketing and programming, and brand and collateral identity. The position is remote and supports three to four hotels at a time. The role works with hotel operations, reservations, sales, and other hotel staff to plan and execute marketing and public relations initiatives, promote hotel offerings, and support revenue goals.
Requirements
- Experience as a Director of Marketing or Marketing Manager at a hotel.
- At least 3 years of public relations or marketing experience.
- Prior hospitality experience, specifically in public relations.
- Ability to work varying schedules to reflect hotel business needs.
- Ability to multitask.
- Ability to leverage brand and enterprise processes and systems to support compliance, identify trends, and execute strategies.
- Excellent working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, and Adobe Illustrator.
- Strong analytical skills and ability to identify relevant data and use it to positively affect hotel revenues.
- Ability to communicate effectively and influence key leaders in the organization.
Responsibilities
- Build strategic partnerships through link-building campaigns.
- Coordinate with operations and reservations teams to build packages and source add-ons.
- Coordinate press release approval and distribution.
- Respond to media inquiries and conduct on-site media tours.
- Create press kits for visiting media and develop targeted media amenities.
- Communicate the presence of in-house media to hotel teams.
- Attend and coordinate photographers for high-profile events at supported hotels.
- Supervise on-site video and photo shoots.
- Participate in weekly public relations calls and meetings.
- Save incoming media clips and maintain clip books.
- Monitor CVB public relations leads.
- Maintain a log of past high-profile guests.
- Prepare image disks.
- Develop and advertise promotions on each hotel's home page.
- Conduct SEO conference calls.
- Maintain and monitor hotel and third-party websites.
- Manage hotel social media pages.
- Create and manage annual programming calendars.
- Develop, plan, and market monthly property activations.
- Create and implement advertising calendars.
- Maintain advertising insertion orders and purchase orders.
- Provide art direction and manage advertising and marketing campaigns.
- Coordinate email blasts for each hotel to extend promotional reach.
- Accommodate field advertising requests.
- Coordinate outgoing web and print advertisements.
- Attend weekly sales and staff meetings.
- Communicate public relations and marketing initiatives to key hotel staff.
- Support hotel team members as needed.
- Perform other job-related duties as assigned.
Benefits
- Medical insurance through Anthem Blue Cross Blue Shield.
- Dental insurance through Anthem Blue Cross Blue Shield.
- Vision insurance through EyeMed.
- Vacation, sick, and holiday time-off programs.
- Pet insurance through ASPCA.
- Supplemental, spousal, and child life insurance.
- Short- and long-term disability plans.
- 401(k) savings plan with matching funds.
- Discounts through YouDecide and hotel room discount programs.
- Discretionary performance bonus eligibility.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
