Director of Digital Marketing

YCHARTS INC • Chicago, IL

6d • $150,000 - $185,000 • Hybrid

About The Position

YCharts is seeking a senior, hands-on Director of Digital Marketing to build and scale its inbound marketing engine. The role owns inbound strategy and execution, including qualified traffic from search, AI answer engines, and paid channels, and the conversion of that traffic into leads and demos. The director will own a core growth number, set priorities with Marketing, Sales, Product, and Engineering, and represent digital marketing in company planning.

The position combines strategic leadership with direct execution, supported by established internal teams and external partners. The director will lead a technically sound, high-converting website and develop a predictable inbound program aligned with Sales and Marketing. The role covers SEO and answer engine optimization, content alignment, website and funnel performance, paid media, sales and marketing coordination, and inbound measurement.

YCharts is a SaaS company whose platform helps wealth managers research investments, generate proposals, and communicate with clients. Thousands of RIAs, asset managers, and broker-dealers use its products.

Requirements

• At least 8 years of digital or growth marketing experience in high-growth B2B SaaS, ideally in fintech or financial services.
• At least 3 years leading SEO and paid programs against a traffic or pipeline target.
• A proven record of building and scaling an inbound program, with quantifiable growth in traffic, leads, and pipeline.
• Deep technical and content SEO expertise, and a working point of view on how AI answer engines select and cite sources and how to measure visibility in them.
• Strong technical fluency, including the ability to review audits and Search Console data and write clear requirements for engineers and developers; hands-on coding is not required.
• Experience directing agencies and external partners, including paid media across Google Ads and LinkedIn, with accountability for budget and lead quality.
• Working experience with HubSpot, WordPress, GA4, Search Console, and an SEO platform such as Semrush, Ahrefs, or Conductor.
• Ability to move between strategy and execution, ship quickly, and build systems that scale.
• Strong cross-functional partnership skills across Product, Engineering, Design, Content, Demand Generation, and Sales.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Nice To Haves

• Experience in fintech or financial services.

Responsibilities

• Own inbound marketing strategy and the top-of-funnel number, including organic, AI-search, and paid traffic and the volume and quality of inbound MQLs, measured against a channel forecast shared with Sales.
• Set SEO and answer engine optimization strategy to improve rankings for priority topics and increase the likelihood that YCharts is cited in AI-generated answers.
• Align with the Content team on topic clusters, target questions, briefs, and content refresh opportunities; measure content rankings, AI citations, and conversions.
• Lead funnel strategy from first website visit to demo or free trial across WordPress and HubSpot landing pages, and develop a disciplined program to test and improve demo conversion.
• Direct agency strategy, budget allocation, and testing across paid search, social, and display; hold the program accountable for lead quality and demo conversion.
• Partner with Growth Marketing, Marketing Operations, and Sales leadership on MQL criteria, lead routing, and feedback loops to improve inbound lead conversion to demos.
• Support Demand Generation’s account-targeted programs with paid media and website capabilities.
• Define inbound KPIs and an operating rhythm, and build reporting with Marketing Operations using the company’s shared attribution model.
• Set priorities with Marketing, Sales, Product, and Engineering and represent digital marketing in company planning.

Benefits

• 100% employer-paid health, dental, and vision insurance.
• 401(k) match.
• Opportunities for internal mobility and cross-functional collaboration.
• Flexible time off, vacation days, sick days, and a celebration day.
• Paid parental leave.
• Professional development stipend.
• Hybrid work schedule with flexibility to work in-office and remotely.
• Summer hours.
• Recognition programs.
• Modern, centrally located offices stocked with premium snacks, coffee, and beverages, with weekly lunch credits.
• Regular team events, celebrations, and company-wide gatherings.

What This Job Offers

• Job Type: Full-time
• Career Level: Director