Director of Digital Marketing

Ycharts • Chicago, IL

5d • Hybrid

About The Position

YCharts is hiring a senior, hands-on Director of Digital Marketing to build and scale its inbound growth engine. The role sets the inbound strategy and owns execution, including the top-of-funnel growth target across organic search, AI search, and paid channels. The goal is to grow qualified traffic and convert it into inbound leads and demos, supported by a technically sound, high-converting website and a predictable inbound program aligned with Sales and Marketing.

The director will set priorities in partnership with Marketing, Sales, Product, and Engineering and represent digital marketing in company planning. They will work with established internal teams and external partners, moving between strategy and execution: experimenting quickly, identifying what works, and developing systems to scale successful programs. The role includes oversight of search and answer engine optimization, content priorities, conversion and site performance, paid media strategy, sales and marketing alignment, and measurement.

YCharts is a SaaS company whose platform helps wealth managers research investments, generate proposals, and communicate with clients using financial data. The company serves RIAs, asset managers, and broker-dealers and describes its culture as curious, collaborative, and people-first. The position has a hybrid work schedule, with flexibility to work in-office and remotely.

Requirements

• At least 8 years of digital or growth marketing experience in high-growth B2B SaaS, ideally in fintech or financial services.
• At least 3 years leading SEO and paid programs against a traffic or pipeline target.
• Proven record of building and scaling an inbound program, with quantifiable growth in traffic, leads, and pipeline.
• Deep technical and content SEO expertise and a working point of view on how AI answer engines select and cite sources and how to measure visibility in them.
• Strong technical fluency, including the ability to review audits and Search Console data and write clear requirements for engineers and developers; hands-on coding is not required.
• Experience directing agencies and external partners, including paid media across Google Ads and LinkedIn, with accountability for budget and lead quality.
• Working experience with HubSpot, WordPress, GA4, Search Console, and an SEO platform such as Semrush, Ahrefs, or Conductor.
• Ability to move between strategy and execution, ship quickly, and build systems that scale.
• Strong cross-functional partnership skills across Product, Engineering, Design, Content, Demand Generation, and Sales.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Nice To Haves

• Experience in fintech or financial services.

Responsibilities

• Own the inbound marketing strategy and top-of-funnel target for organic, AI-search, and paid traffic, along with inbound MQL volume and quality, measured against a channel forecast shared with Sales.
• Set SEO and answer engine optimization strategy to improve rankings for priority topics and increase the likelihood that YCharts is cited in AI-generated answers.
• Align with the Content team on topic clusters, target questions, briefs, and content refreshes; measure content performance in rankings, AI citations, and conversions.
• Lead the funnel strategy from first visit to demo or free trial across WordPress and HubSpot landing pages, and develop a disciplined testing program to improve demo conversion.
• Direct the paid media agency's strategy, budget allocation, and test plans across paid search, social, and display; hold the program accountable for lead quality and demo conversion.
• Partner with Growth Marketing, Marketing Operations, and Sales leadership on MQL criteria, lead routing, and feedback loops to improve inbound lead conversion to demos.
• Support Demand Generation's account-targeted programs with paid media and website capabilities.
• Define inbound KPIs and an operating rhythm, and build reporting with Marketing Operations using the company's shared attribution model.
• Coordinate with Product and Engineering on product-aligned pages, site infrastructure, and technical SEO fixes, and with other internal and external partners supporting digital marketing.

Benefits

• 100% employer-paid health, dental, and vision insurance.
• 401(k) match.
• Opportunities for internal mobility and cross-functional collaboration.
• Flexible time off, vacation days, sick days, and a celebration day.
• Paid parental leave.
• Professional development stipend.
• Hybrid work schedule with flexibility to work in-office and remotely.
• Summer hours.
• Recognition programs.
• Modern, centrally located offices stocked with premium snacks, coffee, and beverages, with weekly lunch credits.
• Regular team events, celebrations, and company-wide gatherings.

What This Job Offers

• Job Type: Full-time
• Career Level: Director