Enterprise Director of Digital Marketing

HEI Hotels and Resorts•Fairfield, CT

8d•Remote

About The Position

The Enterprise Director of Marketing manages public relations, PR and marketing information on hotel websites, digital marketing and programming, and brand and collateral identity. This remote position supports 3–4 hotels at a time. The role coordinates with hotel operations, reservations, sales, and other staff to develop and execute PR, digital, programming, and advertising initiatives that support hotel visibility and revenue.

Requirements

Experience as a Director of Marketing or Marketing Manager at a hotel.
At least 3 years of public relations or marketing experience.
Prior hospitality experience, specifically in public relations.
Ability to work varying schedules to reflect hotel business needs.
Ability to multitask.
Ability to leverage brand and enterprise processes and systems to support compliance, identify trends, and execute strategies.
Excellent working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, and Adobe Illustrator.
Strong analytical skills and ability to identify relevant data and use it to positively impact hotel revenue.
Ability to communicate effectively with and influence organizational leaders.

Responsibilities

Build strategic partnerships, including through link-building campaigns.
Coordinate with operations and reservations teams to build packages and source add-ons.
Coordinate press release approval and distribution.
Respond to media inquiries and conduct on-site media tours.
Create press kits and targeted media amenities for visiting media.
Communicate the presence of in-house media to hotel teams.
Attend and coordinate photographers for high-profile on-site events.
Supervise on-site video and photo shoots.
Participate in weekly PR calls and meetings.
Save incoming media clips and maintain clip books.
Monitor CVB PR leads, maintain a log of past high-profile guests, and prepare image disks.
Develop and advertise promotions on hotel home pages.
Conduct SEO conference calls.
Maintain and monitor hotel and third-party websites.
Manage hotel social media pages.
Create and manage annual programming calendars.
Develop, plan, and market monthly property activations.
Create and implement advertising calendars.
Maintain advertising insertion orders and purchase orders.
Provide art direction and manage advertising and marketing campaigns.
Coordinate email blasts for each hotel to extend promotional reach.
Accommodate field advertising requests and coordinate outgoing web and print ads.
Attend weekly sales and staff meetings.
Communicate PR and marketing initiatives to key hotel staff and support hotel team members as needed.
Perform other job-related duties as assigned.