Enrollment Recruiter & Partnerships Specialist

Baker College • Owosso, MI

1d

About The Position

Baker College is seeking an Enrollment Recruiter & Partnerships Specialist to drive student recruitment and grow enrollment in skilled trades and technical education programs. The role develops strategic partnerships with high schools, CTE centers, regional employers, dealerships, and industry associations, and leads territory-based recruitment, outreach events, presentations, hands-on program demonstrations, and personalized enrollment guidance. The specialist also cultivates corporate sponsorships, apprenticeship opportunities, and workforce-aligned educational pathways; coordinates student onboarding; maintains accurate CRM records; and works with faculty and college departments to strengthen enrollment pipelines, expand industry partnerships, and achieve recruitment goals.

The successful candidate will champion Baker College’s student-first philosophy, contribute to the college’s success, and serve as a positive role model and brand ambassador on and off campus. Baker College describes its mission as transforming education through a supportive, inclusive environment in which students, faculty, and staff can flourish.

Requirements

• Associate degree from an accredited institution.
• Two to three years of successful experience in higher education recruitment, corporate outreach, relationship-based sales, technical sales, or workforce development.
• Strong networking and relationship-building skills, including the ability to develop educational and business partnerships and convert prospective student leads into enrollments.
• Excellent presentation and communication skills, including the ability to explain technical career fields, trade certifications, and hands-on learning environments to diverse audiences.
• Proficiency in CRM systems, recruitment analytics, Microsoft Office, Google Workspace, and relevant student information and learning management systems.
• Strong organizational, time-management, problem-solving, and strategic planning skills to manage regional travel, recruitment events, and student follow-up.
• Ability to collaborate with college leadership, faculty, student services, and external partners.
• Commitment to diversity, equity, mutual respect, and inclusion.

Nice To Haves

• Bachelor’s degree in Business Administration, Marketing, Higher Education Administration, or a related field.
• Experience in automotive, diesel, HVAC, welding, manufacturing, Career and Technical Education (CTE), or skilled trades environments.

Responsibilities

• Drive student recruitment and grow enrollment in skilled trades and technical education programs.
• Develop strategic partnerships with high schools, CTE centers, regional employers, dealerships, and industry associations.
• Lead territory-based recruitment, outreach events, presentations, and hands-on program demonstrations.
• Provide personalized enrollment guidance to prospective students.
• Cultivate corporate sponsorships, apprenticeship opportunities, and workforce-aligned educational pathways.
• Coordinate student onboarding and maintain accurate CRM records.
• Collaborate with faculty and college departments to strengthen enrollment pipelines, expand industry partnerships, and achieve recruitment goals.
• Act as a positive role model and brand ambassador on and off campus while championing the student-first philosophy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree